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Week-end Edition - Day 2 & Day 3 - IFA International

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Week-end Edition - Day 2 & Day 3 - IFA

I FA international Official Daily News Source f or International Visitors at IFA Hall 3.1/103 Hall 3.2/134 Hall 21 / 104 week-end edition Saturday 1 st & Sunday 2 nd September 2012 Hall 21/101 IFA 2012: Innovation Central Top trade pros and vendors increasingly depend on IFA for business deals and high level exchanges Steve Ager Group Commercial Director, Dixons Retail The world’s top trade professionals are back in force again this year at IFA Berlin, and the show’s organisers estimate that orders with a value exceeding 3.7 billion euros will again be placed at the event this year. For Steve Ager, Group Commercial Director at Dixons Retail (pictured left), IFA is not only a time when his teams plan for Q4, but also for the coming sales year. Ager sees IFA as a two-way street, where top CE and HA manufacturers communicate about their new ranges, but at the same time, it is also a golden opportunity to explain to these same manufacturers what works – and doesn’t work on the shop floor. Innovation is now essential. Living Room Lifestyle! Sit back and relax. IFA International takes you on a tour of the living room of the future. You’ll never have felt so entertained, enthralled, thrilled, or relaxed. It’s all up to you. From new “Smart” OLED, 4K, 3D TVs through the coolest home sound gear to stress “Increasingly you have to give a customer a reason to upgrade and renew their products” “Increasingly you have to give a customer a reason to upgrade and renew their products”, says Ager, reflecting comments by Dr Rainer Hecker, Chairman of the Supervisory Board of the gfu, at this week’s opening press conference of IFA. Read our exclusive interview with Steve Ager from page 39 sensing massage lounge chairs, you’ll get the inside line — From page 23 Contents 06 > NEWS 17 > conference & events preview 18 > exclusive Interviews 23 > special feature living room lifestyle 33 > SPOTLIGHT ON taïwan 38 > Green Page 39 > Trade News 42 > The Diary of Miss IFA 43 > Where to Go in Berlin trade news Greg Taylor Area Director - eReading & Electronics at Canada's Indigo Books & Music “Clearly you won’t find me looking at the latest products from the big brands because that is not Indigo’s area” See page 41 Thought Leaders Minoru Usui President & CEO, Seiko Epson Corporation "We must strive to delight our customers and never forget to make them smile" See page 16 Paul Molyneux President & CEO, Sharp Europe “We position ourselves as an inventor for society” See page 18

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