Week-end Edition - Day 2 & Day 3 - IFA
international O f f i c i a l D a i l y N e w s S o u r c e f o r I n t e r n a t i o n a l V i s i t o r s a t I F A Hall 23/102 Hall 3.2 / 134 Hall 3.1 / 103 DAY 2 week-end edition Saturday 3 rd & Sunday 4 th September 2011 Hall 25/162 Get in Touch! The world gets smarter – at IFA 2011 Smart here, smart there… everywhere one looks at IFA this year, the same message comes home: IFA 2011 is the “smart” place to be! IFA’s official hook this year of “Get in Touch” thus makes even more sense, as Consumer Electronics and Home Appliance products become increasingly intelligent and talk to each other. The aim of IFA in educating trade professionals and the buying public about these new unique selling points thus takes on new importance and meaning. The two pre-show press days posted “standingroom-only”, as media flocked to get new insight into the direction being taken by the industry and 2011 will be the best IFA in history its roadmap for the future. And as the show officially got under way yesterday, thought leadership was the order of the day with two spectacular keynotes – by Masaaki Osumi, CEOs of Toshiba Digital Products and Services Company – and Keith McLoughlin, CEO of Electrolux. The world’s premier event of its kind certainly is living up to the prediction of Messe Berlin COO Dr Christian Göke that it would be the “best IFA in History”. Read page 4 Hall 21./101 Hall 6.2/211 Contents 03 > News 13 > Market & Technical Trends 16 > Visionary Interview 19 > Made in China 27 > Life in 3D 32 > In-Car Technologies 37 > New Cooking Technologies 40 > Sustainable Development Initiatives 42 > Trade News 44 > The Diary of Miss IFA 45 > Where to Go in Berlin Visionaries trade news Volker Müller CEO , expert AG Deutschland "Our aim here in Berlin is to reinforce our contacts with suppliers and gather market intelligence in order to maintain a correct and clear overall strategy" See page 43 Keith McLoughlin, President and CEO, Electrolux, gives dynamic Keynote at IFA Life in 3D 3D is no longer a brand new technology, meaning t h e m a n u f a c t u r e r s have had the time to develop product based on customer feedback. Trends are towards lighter, cheaper glasses, or better still… no glasses at all! What works when it comes to convincing the buying public to reach into their pockets? In short, technologies are evolving and content is arriving… the future is bright. Read all about it from page 27. Masaaki Osumi Executive Officer, Corporate Senior Vice- President, President and CEO of Digital Products & Services Company, Toshiba Corporation "Toshiba is moving forwards by deepening its engagement in energy management and smart communities" See page 3 Li Dong Sheng Chairman and Chief Executive Officer, TCL Corporation "For Chinese companies, espacially in the manufacturing business, going global is an inevitable choice if you want a sustainable growth." See page 16
