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Day 4 - IFA International

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Day 4 - IFA

DAY 4 Hall Hall 3.1 / 103 Hall 3.2 / 201 21B / 104 Monday 8 th September 2014 CONTENTS Fasten Your Seatbelts Turbulence ahead with fundamental market changes both in terms of offering and distribution The incredible hike in the quality of products presented at IFA this year by the top manufacturers from China – our regional spotlight today – together with the first clear announcement from these companies of their ambition to become number one in all market categories, promises a real battle for the end of this year and the start of 2015. This recutting of the pack comes at a time when the very way products are demonstrated, perceived and sold is being revolutionised. A significant case at hand is that of newlyformed Dixons Carphone retail group, which this week entered the FTSE 100, and will redefine the way products are experienced instore. Its two leading lights, (…) the very way products are demonstrated, perceived and sold is being revolutionised Group Chief Executive Sebastian James (pictured left) and Deputy Chief Executive Andrew Harrison, are at IFA to lay out their bold new strategies to their manufacturing equals… and also, exclusively, to the readers of IFA International. See pages 13 & 15 Living Room Lifestyle 04 > NEWS 13 > TRADE TALK 15 > PRESS CORNER 16 > EXCLUSIVE INTERVIEWS 21 > LIVING ROOM LIFESTYLE 43 > SPOTLIGHT ON CHINA 45 > WHERE TO GO IN BERLIN Olaf Adam Journalist Vendors and manufacturers will have to adjust their communication strategies and the channels they use with the same speed and regularity or they will be left behind by a fastchanging market. See page 15 THOUGHT LEADERS Daniel & Andreas Sennheiser CEOs, Sennheiser The most important thing to keep innovation culture going is to accept that whatever was successful today is built on an achievement from the past and is building towards the future. See page 16 Sebastian James Group Chief Executive, Dixons Carphone Read our exclusive interview on pages 13 & 15 In today’s lifestyle feature, we sit down and relax in the living room of the future - or is it the living room of today? From the most amazing TVs you have ever seen to the best sound you’ve ever heard and everything else that keeps the heart of the home beating, this year IFA spoils us for choice, quality and innovation. See our special section from page 21. Henry E. Juszkiewicz Chairman and CEO, Gibson Wiebo Vaartjes CEO, WOOX Innovations When you have multiple flags, then you can steer the appropriate product development to the appropriate consumer and really get a much better penetration of the market. See page 28

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