Day 5 - IFA International
I FA international Official Daily News Source f or International Visitors at IFA Hall 3.1 / 103 Hall 3.2 / 201 Hall 21 / 104 DAY 5 Tuesday 10 th September 2013 Hall 21A Big Deals, Visionary Exchanges IFA 2013: Top line trade pros talk equal to equal with major vendor execs IFA is an extraordinary marketplace where trade of all sizes can engage dialogue, make new contacts, build relations with existing ones, understand trends, give input to vendors and, of course, place orders! But it’s also the place where the “big boys” come to talk – equal to equal – with the major players of the manufacturing world. Last year, Steve Ager, group commercial director, Dixons Retail, explained the importance of such high level exchanges. This year, it’s Klaus Peter Voigt – chief procurement officer of Media-Saturn- Holding GmbH – Europe’s biggest consumer electronics retail group “Guidance and feedback from key retail figures are vital" – turning-over 21 billion Euros annually – who gives his vision of IFA, and explains how he and his teams leverage this extraordinary platform for dialogue, communication and business. Guidance and feedback from key retail figures such as Mr Voigt are a vital element in planning future rollouts by the major vendors. CONTENTS 06 > NEWS 14 > EXCLUSIVE INTERVIEWS 17 > TRADE NEWS 21 > CLEAN LIFESTYLE 33 > SPOTLIGHT ON NORTH AMERICA 34 > GREEN PAGE 35 > DESIGNER PAGE 36 > WHERE TO GO IN BERLIN TRADE NEWS Marek Krok Alstor's marketing manager "(…) mobile market is growing so fast that it is a must for us to be here at IFA." See page 17 EXCLUSIVE INTERVIEWS Colin Angle Klaus-Peter Voigt Media-Saturn-Holding's newly-appointed CPO See interview page 17 Clean Lifestyle Vacuum it, wash it, clean it, dry it… today’s product feature centres on making our lives cleaner in increasingly easy and efficient ways. If you can clean with it, you will find it in our special section today on “Clean Lifestyle”, complete with the first ever IFA International Buyers’ Guides to washing machines and robot cleaners – two fast evolving product categories where choosing can be a real nightmare without having the right information on which to base one’s choice. Read more from page 21 Co-founder and CEO, iRobot "Robotics is intertwined with mobility and entertainment, so we come here to stay abreast of mobile and entertainment." See page 30 René Aubertin CEO, Haier Europe "we have our R&D locally, we manage our marketing, and we have our factory. " See page 14
