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Day 6 - IFA International

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Day 6 - IFA

DAY 6 Wednesday 9 th September 2015 Hall 3.1 / 109 Sharp Home Appliances Hall 9 / 108 Hall 21 / 102 Global Expertise – Global Vision IFA expands its footprint to the Asian continent with first event in Shenzhen IFA Berlin has over the years become renowned as not only the biggest technical consumer goods show in the world, but also as the most international event of its kind, with top executives descending upon Berlin from around the globe. Now, this international vocation is being taken one step further. As China rises as a key player in the consumer electronics, home appliances, IT and ICT industries, and Asian consumers increasingly hunger for premium products, IFA has announced a new trade show in close partnership with the Economy, Trade and Information Commission of Shenzhen Municipality – the beating More than ever, IFA aims to drive business on a global level heart of China’s electronics industry. Scheduled for April 2016, the first show will play heavily on the already broad experience of Messe Berlin in the international field, with highly successful shows including Fruit Logistica in Hong Kong and ITB Asia in Singapore. More than ever, IFA aims to drive business on a global level. Read more in our feature from p5. Nomadic Lifestyle II CONTENTS 05 > News 09 > Trade Talk 09 > Press Corner 10 > IFA+ Summit 15 > Exclusive interview 16 > Nomadic Lifestyle – Part 2 20 > Spotlight on Japan 21 > Where to Go in Berlin TRADE TALK Dieter Mathys THOUGHT LEADERS Cornelia Yzer Berlin Senator for Economics, Technology and Research Managing director, expert international GmbH We invest more time and more money in training and information than before. See page 9 Messe Berlin is the organiser of world leading trade fairs and has a great deal of expertise in the Asian market. See page 7 Limin Guo Yannick Fierling Director General of CEO, the Economy Haier Europe Trade Read our and exclusive Information interview Commission on page 26 of Shenzhen Municipality Already on day one of the show, we presented the latest trends when it came to mobile devices of all kinds. Given the breadth and scope of what’s on show at IFA, to do justice to the plethora of devices and solutions at the show we have “part II” in today’s edition. From p16. Richard Ren President, Western Europe Consumer BG, Huawei Technologies We are aiming for 15% of the smartphone market worldwide; we expect to be world Nº1 in three-to-five years. See page 15