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Day 5 - IFA International

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Day 5 - IFA

at w w international Official Daily News Source for International Visitors at IFA Billions in Deals at IFA 2008 IFA PROVES ITSELF AS WORLD’S BIGGEST CE AND HOME APPLIANCE MARKETPLACE Tuesday 2 nd September 2008 Hall 20 Stand 101 Hall 3.2 Stand 101 DAY 5 It’s a buyer group’s paradise… that’s the feedback organisers are receiving this year at IFA, with the added bonus of home appliances being a great success. IFA International’s channel specialist Emmanuel Poidevin has gathered numerous comments from buyer groups and senior retail executives, and notes an extremely high level of deal making, with billions of euros in deals signed directly on the show-floor. Indeed some already estimate the figure at more than 3-billion euros, not to mention the ongoing spinoff throughout the year. PIXmania, for example, Europe’s biggest online CE retailer, sees IFA as “a major “We are using the event to finalise our orders for the Christmas season.” plank in its strategy to increase its white-good sales to 20% of its total turnover” within the next three years. According to group co-director Jean-Emile Rosenblum (pictured left), “IFA's timing is also very good: we are using the event to finalise our orders for the Christmas season." See full article page 33 Hall 5.2 Stand 101 CONTENTS 05 > NEWS 09 > MARKET & TECHNOLOGIES TRENDS 14 > MEET THE VISIONARIES 20 > PRODUCT TRENDS 29 > THE GREEN PAGE 31 > HOME APPLIANCES @ IFA 35 > WHERE TO GO IN BERLIN EXCLUSIVE INTERVIEWS Toshiyuki Tajima CEO Sharp Electronics Europe Jean-Emile Rosenblum, co-founder and co-director of Europe's biggest online Consumer Electrical retailer, PIXmania, at IFA to sign new distribution deals Prestige range of Flat Screen LCD TVs at IFA Haier are once again displaying their prestige range of Flat Screen LCD TVs at IFA this year, on a dedicated stand in Hall 25. Haier’s TV production has grown at an annual rate of 141% over the last 9 years. The TV sets are manufactured using the latest cutting edge technology. Amongst Haier’s impressively extensive range, look out on their stand for the HA42R1 42” Download Video Full-HD model, one of the many highlights from their impressively extensive range. “…By using RGB LED backlights we can achieve lower power consumption and higher contrast. You will see we now can achieve a million-to-one contrast…” See page 16 Takuya Sugita Director Video Equipment Business Unit Panasonic AVC Networks Company “We find that Blu-ray is an exciting category with lots of potential. After the format war, demand of Blu-ray-related products has been rapidly increasing because the need for playback of high definition contents is increasing.” See page 13

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