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Day 6 - IFA International

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Day 6 - IFA

I FA international Official Daily News Source f or International Visitors at IFA Hall 3.1/103 Hall 3.2/134 Hall 21 / 104 DAY 6 Wednesday 5 th September 2012 Hall 21/101 IFA - “An Asset for Europe” Unique forum for consumers, trade, vendors, press, industry associations and… politicians Alexander Alvaro European Parliament Vice President The incredible melding of ideas, information and discoveries generated during IFA attracts not only industry professionals and consumers, but also, of course, high-level politicians. The importance of IFA as an economic stimulator has been underlined by the visit, for the first time, of European Parliament Vice President Alexander Alvaro (pictured left), who was at the show on a fact-finding tour. As we gallop into the “final straight”, Messe Berlin and gfu confirm that international trade visitor numbers are up by “double digit” figures (with final numbers to be confirmed as the gates close today), having grown by around 40% in 2011. Overall, the Clean Lifestyle We’re all squeaky clean! In our feature section today, we take a close-up look at home appliances that make our lives a little cleaner. Whether they be washing machines, vacuum cleaners or dishwashers… there are three reasons for replacing an out-ofdate model with a “Messe Berlin and gfu confirm that international trade visitor figures are up by 'double digit' figures…” number of trade visitors was up 8% year on year. The number of registered international journalists has also grown, with, according to IFA Executive Director Jens Heithecker, more coverage of products and technology trends than ever. Read our exclusive interview with Alexander Alvaro page 7 new one: it saves energy costs, is more efficient and protects the environment! … from page 27. Contents 06 > NEWS 14 > exclusive Interviews 21 > SPOTLIGHT ON USA 23 > HALL PLAN 27 > special feature CLEAN lifestyle 37 > Trade News 41 > Green PAGE 42 > The Diary of Miss IFA 43 > Where to Go in Berlin trade news Norman Struck Sales Director, Saturn Berlin, Germany “IFA is absolutely the most important annual show for the industry” See page 37 Thought Leaders Jens Heithecker IFA Executive Director "We are happy to say we have around 8% more trade visitors and doubledigit growth in international trade visitors" See page 6 Max Conze CEO, Dyson “I am really happy to go to IFA because it’s the world’s leading fair for home appliances and consumer electronics.” See page 19

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