Review Edition - IFA
REVIEW EDITION Friday 19 th September 2014 IFA 2014: Oh What a Show €4.25 bn in orders, more international media and more floor space than ever CONTENTS 04 > NEWS 16 > TRADE TALK 18 > EXCLUSIVE INTERVIEWS 22 > FEATURE – SEEN AT IFA 29 > BUYERS’ GUIDES – COMPILATION Jonas Samuelson Executive Vice-President, Electrolux Read our exclusive interview page 18 Industry pundits say sentiment in the sector is on a high after the most successful IFA ever, with records broken in terms of order taking, media attendance and exhibitor floor space. 1,538 companies introduced more innovative new products than ever before on a display area of over 149,000 sq m, under the gaze of 240,000 visitors including 5,900 journalists, 2,600 of which came from foreign lands. The show reinforced its position as the biggest and most international event of its kind, attracting presidents and CEOs of virtually all the most important companies in the field – on both The show reinforced its position as the biggest and most international event of its kind the manufacturing and purchasing side. Enthralling keynotes and a mind-boggling new conference summit added to the exceptional recipe for success. Speaking of recipes, the onset of the smart home is even making cooking a lot more fun. Read more in our exclusive interview with Electrolux EVP, Jonas Samuelson, page 18 Buyers’ Guides Following the landslide success of our Buyers’ Guides in each print edition of IFA International, we have compiled them all into one reference work in this review of the greatest consumer lifestyle show on earth. From page 29, you get the low down on what key USPs to look for in each product category, what makes a product sell, as well as key facts and figures to help you in your buying process. Read from page 15 44 > WHERE TO GO IN BERLIN THOUGHT LEADERS Jens Heithecker IFA Director IFA has never before defined the future in such a clear way as this year. See page 5 Hans-Joachim Kamp Chairman of the Supervisor Board of the gfu Our target has been to increase the international visitors, and we have realised this. See page 6 Paul Gray Director of European research, NPD DisplaySearch We remain unconvinced by the claimed advantages of curved TV and see it as a fashion in the high end. See page 21
