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IFAInt19_PREV_Online

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PREVIEW EDITION Monday 2 September 2019 Hall 3.1 / 102 Hall 5.1 / 101 Hall 6.2 / 101 Hall 8.2 / 101 CONTENTS 03 > NEWS 18 > IFA + SUMMIT 19 > IFA NEXT 21 > SHIFT AUTOMOTIVE 22 > TRADE TALK 24 > EXCLUSIVE INTERVIEWS 28 > CONSUMER LIFESTYLE - SNEAK PEEK 37 > SPOTLIGHT ON TAIWAN 39 > WHERE TO GO IN BERLIN CONNECTING, COMPUTING, COMMUNICATING Breakthrough technologies @ IFA 2019 transforming the world THOUGHT LEADERS Jens Heithecker Executive Director, IFA Evolving market pressures across the globe mean that to survive, manufacturers have to find even more ways to innovate. See page 5 Markus Kick Global strategic insights, GfK Sight and sound are increasingly blending as an “ecosystem” with embedded sound in TVs and home sound systems in the smart home ecosystem. See page 9 Cristiano Amon President, Qualcomm As new 5G networks are beginning to unleash the power of data unlike anything that could have been imagined just a few years ago, this year’s IFA is a pivotal point marking the beginning of a new era. More than just transforming the “mobile experience”, these new networks will power an entire new eco-system of IoT devices – many of which have probably not even been thought of yet. To this end, this year’s IFA keynote stage will host Qualcomm President Cristiano Amon, who will highlight how the commercialisation of 5G will profoundly transform the global economy. “I am excited and looking forward to my IFA Keynote in Berlin. 5G 5G COMMERCIALISATION MARKS THE ARRIVAL OF A NEW AGE OF INVENTION THAT WILL FOREVER TRANSFORM THE DEVICES WE DEPEND ON EVERY DAY commercialisation marks the arrival of a new age of invention that will forever transform the devices we depend on every day and enrich our lives in 2019 and beyond. I believe this creates a truly global moment for consumers and tech enthusiasts around the world,” says Amon (see our exclusive interview, page 24). SNEAK PEEK © Messe Berlin GmbH Kostas Vouzas CEO, Philips TV & Audio Europe From a business perspective, Philips TV’s European performance has been extremely positive. See page 26 In this preview edition of IFA International, we bring you highlights from the main IFA events in the run up to the “big show”, including the Innovations Media Briefing here in Berlin – that takes place every summer, and is a harbinger of what we will see on the actual show floor. While many announcements are made live at the show, we can already give you a sneak peek of some of the goodies you’ll find! (From page 28)

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