DAY 5 EDITION Tuesday 4 th September 2018 Hall 3.1 / 102 Hall 6.2 / 203 Hall 8.2 / 101 CONTENTS 03 > NEWS 11 > IFA+ SUMMIT 13 > IFA GLOBAL MARKETS 15 > TRADE TALK 16 > EXCLUSIVE INTERVIEWS 19 > CLEAN LIFESTYLE 28 > SPOTLIGHT ON NORTH AMERICA 29 > WHERE TO GO IN BERLIN Future vision meets big deals IFA 2018 may have an eye to the future, but business is here and now THOUGHT LEADERS Wendell Wallach Consultant, ethicist, and scholar, Yale University’s Interdisciplinary Centre for Bioethics I focus particularly on risks and undesirable consequences and how we can ameliorate those through ethics, engineering and oversight. See page 11 Anouk Groen Design trend forecaster, CMF blog Owner, RNA Design NV It’s time to rise up to the challenge of the changing markets, break away from old formulas and evolve. See page 13 Karl Trautmann Member of the Management Board, ElectronicPartner With well over four billion euros in orders set to be signed again this year at IFA, this is the show where massive deals are signed and sealed. Last year, organisers report the figure amounted to €4.7bn. Yet again, the show sets the tone for the market for the years to come, but also for the next few months, when sales are at their peak. It’s thus no wonder that all the world’s top retailers and distributors are present to with one hand take the pulse of the industry, and with the other to sign the most important orders of the season. One such organisation that partners with IFA at an even higher level in order to optimise its presence here is ElectronicPartner. Karl Trautmann, Member IFA IS THE LEADING EVENT OF OUR INDUSTRY AND IN MY OPINION THE MOST IMPORTANT EVENT OF THE YEAR of the Management Board, explains that, “IFA is the leading event of our industry and in my opinion the most important event of the year.” Read our exclusive interview, page 15. CLEAN LIFESTYLE Harald Friedrich Managing Director, Robert Bosch Home Appliances The trend for the next few years is clearly connectivity – connectivity that goes beyond the kitchen into the whole home. See page 16 Big is beautiful in domestic appliances, and sales of dishwashers, tumble dryers, vacuum cleaners and washing machines remain strong. According to GfK, washing machines with a capacity of 9kg or more grew by 15% in the first half of 2018, sales of cordless handstick vacuum cleaners jumped 56% in the first half of 2018, and dishwasher penetration sits at 75.3% in Germany, at 54.9% in France and as low as 43.1% in the UK. Read more from page 19.