WEEKEND EDITION Saturday 5 th & Sunday 6 th Sept. 2015 Hall 3.1 / 109 Sharp Home Appliances Hall 9 / 108 Hall 21 / 102 Ambition Reloaded IFA 2015 echoes newfound industry strength and dynamics Tetsuro Homma President, Panasonic Appliances Company Read our exclusive interview on page 24-25 The 2015 edition of IFA has kicked off with a new buzz and dynamic, following recent turbulent times in the industry. While competition is still as fierce as ever, and some have gone through occasionally painful restructuring, mergers or even acquisitions, the progressive rekindling of the market and strategic repositioning have resulted in profitability and justify new ambitions. Panasonic, for instance plans to double consumer product sales by 2018 as explained by Tetsuro Homma (pictured left) This of course has also come through an increasing need for innovation as a differentiator and market driver; a demand which has been met by Clean Lifestyle Getting things clean in an easier, smarter way, has been a key issue for the home appliance industry for well over a century. Today we enter the era of appliances that are not just smart, but are connected – part of a greater system. Discover the best ways to “come clean” – from page 31. the progressive rekindling of the market and strategic repositioning have resulted in profitability and justify new ambitions. most manufacturers who increasingly think “outside of the box” . Such ideas that power the ambition of the technical consumer goods industry are fostered through the gathering of the top brains in the business – here at IFA 2015. CONTENTS 05 > News 19 > IFA+ Summit 21 > Trade Talk 22 > Press Corner 23 > Exclusive interviews 31 > Clean Lifestyle 49 > Design Page 52 > Spotlight on German Speaking Countries 52 > Stand of the Day 53 > Where to Go in Berlin TRADE TALK The Reseller Park has its traditional main focus on communications and mobile and has always been important as our lives become more and more digital. See page 21 THOUGHT LEADERS Hakan Bulgurlu CEO of Arçelik Group Jan Nintemann Founder & Organiser, Reseller Park In the forthcoming years, we will concentrate on establishing Grundig’s position as a full-range supplier; not only in its origin market – Germany – but all over the world. See page 26 Hartmut Jenner CEO and Chairman of the Management Board, Alfred Kärcher GmbH & Co. KG In 2014, we applied for 58 new patents - more than ever before - and launched 120 new products on to the market. See page 33
