DAY 6 EDITION Wednesday 11 September 2019 Hall 3.1 / 102 Hall 5.1 / 101 Hall 6.2 / 101 Hall 8.2 / 101 CONTENTS 03 > NEWS 06 > SHIFT AUTOMOTIVE 09 > IFA NEXT 10 > IFA GLOBAL MARKETS 11 > TRADE TALK 13 > EXCLUSIVE INTERVIEWS 15 > NOMADIC LIFESTYLE - PART 2 20 > SPOTLIGHT ON JAPAN 21 > WHERE TO GO IN BERLIN THOUGHT LEADERS Sebastian Stegmüller Mobility Innovation Dept., Fraunhofer IAO We are attempting to create a founded basis for lucrative business models and technologies. Read page 6. Ken Lin Director of Business Development, Senao This is a great chance to compare how vendors and retail channels do their business in different countries, bringing new insights for us. Read page 11 IFA MEANS BUSINESS … It’s the “prime mover” for the trillion-euro market heading into the holiday season As IFA enters the final day of its 2019 edition, sentiment among buyers remains positive, with innovations opening new breaches of opportunity that can “make the difference” in retail sales. A significant trend is the swinging of the pendulum back from pure online sales to a renewed interest in bricks-and-mortar in a sector where consumer education and upselling are becoming keys to new sales strategies. Already in 2018, €4.7bn in order volume resulted from IFA, and this year again, buyers are leveraging the show in order to make their range choices heading into Christmas. For electronics retailers, attending IFA has become absolutely vital, with the backdrop of an increasingly complex global market dynamic. Making the right choices Alberto Zamudio General Manager, Amber Technology here, and creating new levels of excitement among consumers for products that truly add value to their lives will be the secret to sales growth this coming season. (…) CONSUMER EDUCATION AND UPSELLING ARE BECOMING KEYS TO NEW SALES STRATEGIES Trade professionals from around the world increasingly rely on IFA as a “guiding light” at this time of the year. See our exclusive interview with Alberto Zamudio, General Manager of Sydney-based Amber Technology, one of Australia’s leading AV and home technology distributors – page 13. Anna Ahrens Senior Research Analyst, Mobile Handsets, IHS Markit 5G is a big topic and we have seen very important announcements at IFA, which will drive 5G adoption in mobile devices. Read page 14 THE AGE OF CONNECTIVITY As IFA draws to a close, it’s clear that products catering for today’s onthe-go lifestyle remain priorities for leading players. Across mobiles, wearables and audio, visitors have witnessed an array of innovations. For the second part of our Nomadic Lifestyle report, we start by reviewing some of the key product innovations unveiled at IFA Berlin 2019. Read more from page 15 © Messe Berlin GmbH.