1 week ago

IFA International 2019 Day 6 Edition

  • Text
  • Mobility
  • Products
  • Berlin
  • Consumer
  • Mobile
  • Audio
  • Wireless
  • Belkin
  • September
  • Lifestyle


NOMADIC LIFESTYLE / PART 2 STORAGE PRODUCT SPOTLIGHT IFA My Media PREMIUM SSD FROM INTENSO At IFA this year Intenso have presented one of the fastest backups in a small format. Intenso’s external SSD Premium Edition can save data, including photos and videos, in the shortest time possible. Thanks to the USB 3.0 interface, even large amounts of data can be transferred with up to 320 MB/s. This is ideal for travelling, as the Intenso SSD is the perfect companion. Its compact in size fits into every pocket and being a SSD it is shockresistant and silent. Additionally, a high-quality and robust anthracite metal housing protects the data. Be it professional or amateur, for photographers and videographers alike this external SSD allows their memory-intensive data can be secured quickly and reliably. » HALL 17 / STAND 206 KEY SELLING POINTS 1 / Compact and robust 2 / Saves data quickly 3 / Shock resistant and silent SEAGATE STYLE, SMALL AND FAST Seagate’s One Touch SSD is targeted at users wanting portability and style. The pocketsized unit comes in either white or black woven fabric featuring a type of textured surface, giving it a less metallic appearance. The One Touch SSD Special Edition features patterns in red, green, blue and white, giving them a fashionable edge. For backing up photo memories to sharing documents and videos, One KEY SELLING POINTS 1 / Unique fashion-inspired design 2 / Pocket sized 3 / Available in various colours Touch offers an effortless storage solution wherever and whenever it is needed. The capacities vary with the One Touch SSD models offering a regular 500GB drive and a 1TB version. » HALL 17 / STAND 102a GREAT MEMORIES FROM TOSHIBA KEY SELLING POINTS 1 / Faster than SATA performance 2 / Gaming-grade 3 / RC500 offers up to 1 TB in a single-sided module Toshiba Memory Europe is highlighting two new gaminggrade M.2 NVMe SSDs: the RD500 and the RC500. Both high-performance SSDs they’re tailored to high-end gaming rigs, PC builders and those looking for upgrades of their existing systems. The RD500 is available in 500GB, 1TB and 2TB while the RC500 comes in 250GB, 500GB and 1TB. These models are built to deliver faster-than-SATA performance; the RC500 Series uses a fourchannel controller that is ideal for users requiring faster solutions for mainstream PCs. It is available in capacities up to 1 TB in a singlesided module. Toshiba Memory Europe will change its name to Kioxia Europe from October 2019. Kioxia combines the Japanese word kioku meaning memory with the Greek word axia, meaning value. » HALL 17 / STAND 104 KEY SELLING POINTS 1 / Compact design, big capabilities 2 / Storage is expandable 3 / Compatible with Mac and Windows LOTS IN STORE FROM SANDISK One of the more stylish storage solutions offered at IFA comes from SanDisk. The SanDisk Extreme Pro CF Express Card Type B offers capacities up to 512GB with read/ write speeds of 1700MB/s and 1400MB/s respectively. For those needing more space, the SanDisk Extreme Pro SD UHS-I comes with 1TB of storage, while the SanDisk iXpand Flash Drive Go aims to add more storage to iOS devices. It is also designed to work with both Windows and Mac. The SanDisk Extreme Portable SSD is equipped with a USB 3.1 Type-C connector and also includes a USB Type-C to Type-C cable and a Type-C to Type-A adapter. » HALL 17 / STAND 201 16

NOMADIC LIFESTYLE / PART 2 TELECOMMUNICATION ADVERTORIAL IFA My Media WE IDENTIFY THE NEEDS OF THE CONSUMER AND DESIGN PRODUCTS FOR THEM. A KEY DIFFERENTIATOR IS THE AMOUNT OF TESTING AND RESEARCH WE DO. Stephanie Willems VP Sales EMEA, Belkin International BELKIN BRINGS THE CONNECTED WORLD TO LIFE Fast-growing firm delivers premium accessories that enable workers and consumers to realise their desire for seamless connectivity Founded in 1983, Belkin International’s mission has always been to create products that help people realise the power of technology and make people’s lives better, easier and more fulfilling. At IFA Berlin, IFA International asked Stephanie Willems, VP Sales EMEA, about Belkin’s priorities during the show. What’s the news from Belkin at IFA? On the product side, Belkin’s Connected Things division, within the newly merged Belkin International and Foxconn Interconnect Technology (FIT) entity, has unveiled its Thunderbolt 3 Pro Dock. This comes at a time when both corporate offices and co-working spaces are embracing the idea of “hotel desks”. These unassigned, operating-system-agnostic desks are based on the premise that employees should be able to work wherever and whenever they want without their productivity being interrupted. The ability to connect seamlessly without compromise is key for workers and consumers. More widely, IFA visitors will see how our portfolio increasingly supports a truly connected world, from home to work and on the go. We’re focused on delivering solutions built on consumers’ desire for easy connectivity with the aid of premium accessories. How is Belkin responding to changing consumer demands? We react quickly to consumer needs, creating products from the consumer’s perspective. Take fast charging, for example, and what that means to a consumer. We optimise the power that we project into the device and the device pulls from the charger – or the wireless charger – to make sure that it gives the fastest charge possible. It sounds simple, but the difference to the user is immeasurable. It means getting more done without disturbance or delay. Our mission is to enhance the experience at home, in the office or on the go. Of course, mobility is key for today’s consumer and we expect the industry to adopt fast charging as standard. While wireless charging has attracted a lot of attention, speed is essential. When you have to leave your house or work in 30 minutes and forgot to charge your phone, the value and marketability of fast-wire charging is clear. Is Belkin focused solely on charging solutions? No, we are focused on products that meet consumer needs across the mobile connectivity spectrum. For example, the accessories market is growing at a strong pace. According to Future Market Insights, the global mobile phone accessories market is expected to reach €110.5bn by 2025 due to strong demand both for protective covers and power banks. How does Belkin’s product strategy differ from competitors? We try to identify the needs or unmet needs of the consumer and design for them. A key differentiator for us is the amount of consumer testing and research we do to get more from hardware and charging. There is a young, digitally savvy generation that thoroughly researches the products they buy and won’t accept compromise in design or performance. That’s our focus. We say that we create people-inspired products, because people are the heart of everything we do. How has the incorporation of Linksys impacted Belkin? The relationship between Belkin and Linksys has resulted in a truly encompassing portfolio of products that spans connectivity and mobile needs at home, in the office and on the go. We are partners in bringing to life the connected world for the consumer and business » HALL 3.2 / STAND 204 IFA International • Wednesday 11 September 2019 17

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