Day 6 - IFA
international Official Daily News Source for International Visitors at IFA IFA 2008 – Big Risk – Big Profit! THROUGH A SERIES OF AUDACIOUS AND JUDICIOUS DECISIONS, IFA PROVES TO BE A RESOUNDING SUCCESS Dr. Christian Göke COO, Messe Berlin Going yearly rather than biannually, including home appliances… decisions, which at their outset drew scepticism, have been shown to be highly beneficial for the entire industry. To this end, the management committee of IFA has shown that through audacity and careful planning based on substantial industry feedback, it is possible to “grow the pie” for all those involved, even in a tough economic climate… With a high volume of orders and a huge attendance by trade visitors and the general public, organisers and exhibitors are highly satisfied. As we enter IFA is THE place to track trends, and one of the biggest trends (in case you hadn’t noticed yet) is towards built-in home appliances. At the Miele stand, this trend is underlined with not only the kind of built-in ovens you may have seen in the past, but also built-in coffee makers, steam cookers and dish warmers… These “Made in Germany” ultra high quality compact units are “The integration of the home appliance industry has been the major event this year” the last day of trading at this, the “leading trade fair for consumer electronics and home appliances”, the organisers gfu and Messe Berlin are able to announce extremely positive interim results. Full interview with Dr Göke page 4 Appliance Trend Goes Towards “Built-in” finding a growing market in places where kitchens have limited space. Read full article page 30 DAY 6 Wednesday 3 rd September 2008 Hall 20 Stand 101 Hall 3.2 Stand 101 Hall 5.2 Stand 101 CONTENTS 04 > NEWS 13 > MARKET & TECHNOLOGIES TRENDS 16 > FEATURE INTERVIEWS 20 > PRODUCT TRENDS 27 > THE GREEN PAGE 28 > HOME APPLIANCES @ IFA 35 > WHERE TO GO IN BERLIN EXCLUSIVE INTERVIEWS Koichi Kubota Chief Executive Visual Instruments Seiko Epson Corporation “The consumer’s desire to have a big screen at home will have a very positive influence on the home-cinema projector market…” See page 19 Young Ha Lee President and CEO Digital Appliance Company LG Electronics “…We are trying to say something different, ‘coloured goods’ or actually ‘artistic goods’…” See page 29 www.ifa-international.org
