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Day 6 - IFA International

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Day 6 - IFA International

DAY 6 WEDNESDAY, 8 TH SEPTEMBER 2010 international Official Daily News Source for International Visitors at IFA IFA: Connecting The World Google CEO’s Keynote Echoes Einstein Closing 50 th IFA in a Crescendo Dr Eric Schmidt, CEO, Google Inc. Google Inc. Chairman and Chief Executive Officer Dr. Eric Schmidt created the crescendo of the 2010 IFA show yesterday with a presentation that, according to IFA executive director Jens Heithecker, echoed the words of Albert Einstein when he gave an IFA keynote in 1930. According to Mr Heithecker, “Einstein was talking about radio, the new technology of the time. He said 'technology enables communication and communication connects people.' Google today connects people to the Internet and opens the world in the same way radio did 80 years ago. And IFA as a platform defines the technologies and innovations of the future Value Proposition The market for sell-on products is becoming increasingly interesting for retailers. By the same token, in the mobile sector, accessories are also very much coveted by the consumer. In this edition of IFA International, we take you on a tour of some Edition "IFA as a platform defines the technologies and innovations of the future that will move our industry forward" that will move our industry forward.” What more fitting time could such a visionary Keynote come to crown the world’s leading Consumer Lifestyle trade show than for its 50 th edition? IFA International covers Dr Schmidt’s Keynote – from page 3. of the top accessory exhibitors at this year’s show (from page 21). Dicota's new Padbook Hall 5.2 Stand 101 Hall 22 Stand 101 CONTENTS 03 > NEWS 11 > MARKET & TECHNOLOGY NEWS 14 > EXCLUSIVE INTERVIEWS 18 > SPECIAL FEATURE DIGITAL CAMERAS & CAMCORDERS 21 > SPECIAL FEATURE: A/V ACCESSORIES & MOUNTING SOLUTIONS 30 > SPECIAL FEATURE HEALTH AND WELLBEING 31 > SPECIAL FEATURE MY BEAUTIFUL LAUNDRY 35 > GREEN PAGE 39 > TRADE NEWS 43 > DIARY OF MISS IFA 44 > WHERE TO GO IN BERLIN 23 > CENTRAL HALL PLAN THE DEAL MAKERS Andrej Lukács Export Manager, Hungaro Flotta "Coming to IFA is a very cost-effective way in which to meet our partners. It’s also a unique opportunity to meet with Chinese manufacturers. And we come to discover the new trends and products that will drive our strategy for the following year." See page 41 VISIONARY INTERVIEWS Chang Wan Hong Executive Vice President, Samsung Digital Appliances Business "The major trends are energy efficiency, design innovation and capacity evolution driven by consumer lifestyle." See page 15 Gerdi Vogels Chief Executive of the 35-year-old family firm, Vogel's "Our dream is that you have wall mounts everywhere in the house." See page 21

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