DAY 1 Friday 4 th September 2015 Hall 3.1 / 109 Sharp Home Appliances Hall 9 / 108 Hall 21 / 102 Where the Future Comes to Life IFA 2015: gateway to a new era of technical consumer goods 2015 looks like being the veritable point of entry into a whole new era. A number of major events or factors at IFA are harbingers of profound change. The combination of a massive leap in processing power from Intel along with Microsoft Windows 10 propels IT devices definitively into the realm of “consumer devices” more than ever before. And the possibilities that will be enabled by this still largely remain to be discovered. This, coupled with the onset of extraordinary new display technologies – for screens of all sizes, again leads to new – never before dreamt of – applications. The fourth element – that of connectivity – (…) will also change our lives. The fourth element – that of connectivity – enabling the massive arrival this year of IoT in consumer electronics and home appliances – both major and small – will also change our lives. Welcome to IFA 2015, where the future comes to life. Nomadic Lifestyle CONTENTS 05 > NEWS 23 > IFA+ SUMMIT 25 > TRADE TALK 26 > PRESS CORNER 31 > EXCLUSIVE INTERVIEWS 33 > NOMADIC LIFESTYLE 46 > eHEALTH 51 > STAND OF THE DAY 52 > SPOTLIGHT ON KOREA 53 > WHERE TO GO IN BERLIN TRADE TALK Hans Carpels President of Euronics International Euronics now spans from Lisbon to Vladivostok and from Shannon in Ireland to Muscat in Oman. See page 25 THOUGHT LEADERS Wang Guiqing Vice-president of China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME) Currently, China is the largest electronic consuming market as well as the largest manufacture base for electronic and home appliances products. See page 32 Nick Parker Corporate vice-president of Microsoft's OEM Division Keynote speaker at IFA 2015 Read our exclusive interview on page 31 Today, no-one in the modern world leaves home without his or her swag of mobile devices – whether they be wearable fitness devices, mobile entertainment, health & activity monitors… the list goes on – and it’s a massive growth segment. In this issue, we take you on a tour of the world of the “new nomad”: and what an adventure it is! Read page 33 Pieter Nota Executive vice-president and CEO, Personal Health, Philips Our goal is to improve the lives of 3 billion people a year by 2025. This includes empowering people to take control of their personal health, using digital technologies (…) See page 47
