Preview Edition - IFA
PREVIEW EDITION Hall 3.1 / 103 Hall 3.2 / 201 Hall 21B / 104 Monday 1 st September 2014 IFA: to the Future, and Beyond! 2014 edition sets stage for new industry optimism CONTENTS 04 > NEWS 12 > KEYNOTES PROGRAM 13 > CONFERENCES & EVENTS 15 > TRADE TALK 18 > EXCLUSIVE INTERVIEWS After some tough years, a bright outlook is on the cards for the coming year. IFA thus sets the stage for an industry upturn, for which the holiday selling season will be a harbinger. Jürgen Boyny, Global Director Consumer Electronics, GfK Retail and Technology, announced, “Following stagnation in 2013 there will be a return to growth on the global consumer electronics markets in 2014 (+1 %) and 2015 (+5 %). ”Home appliances are also seeing an upturn, with small appliances, in some regions seeing sales growth of 15%, and major appliances increasing sales globally." Growth is truly the keyword at IFA this year… Growth is truly the keyword at IFA this year as, for the first time in many years, the show space has been increased, thanks to the much-awaited opening of the spectacular CityCube building, which will also henceforth host IFA’s keynotes and conferences, including the brand new IFA+ Summit. 23 > CONSUMER LIFESTYLE – SNEAK PEEK 38 > GREEN PAGE 39 > SPOTLIGHT ON TAIWAN 41 > WHERE TO GO IN BERLIN TRADE TALK Wolfgang Kirsch CEO, Media-Saturn Deutschland GmbH … we know just how important the interplay between the various channels is to our customers and thus to our business. See page 15 EXCLUSIVE INTERVIEWS Jens Heithecker IFA Director Read our exclusive interview on page 5 IFA – A Sneak Peek! Shhhhh! While the top companies save their big surprises for the show itself, in this preview edition, IFA International takes you on a tour of some of the hottest new products that will be on show at IFA 2014, many of them not yet released on the market! Have your breath taken away by some the items that will be the stars of this year’s Christmas shopping season. Read the special section from page 23 Levent Çakiroglu CEO, Arçelik We have put the consumer in the centre of our strategy, and we have been trying to be an ever more consumer centric / market centric company. See page 18 Klaus Wührl Deputy Chairman of ZVEI household appliances division THE trend we will see emerging in 2014 is of course connectivity. See page 20
