Week-end Edition - Day 2 & Day 3 - IFA
Political and Economical Powers Leverage IFA 2009 ToP AuThorITIEs “From boTh sIdEs oF ThE LookIng gLAss” rub shouLdErs AT worLd’s ToP consumEr LIFEsTyLE EvEnT wEEkEnd EdITIon Saturday 5 th & Sunday 6 th September 2009 Hall 5.2 Stand 101 Hall 4.2 When it comes to reinjecting a new dynamic into the market, today more than ever it has become essential for political and economic leaders to meet and work in concert in a spirit of good sense and global benefit. This year again, IFA is witnessing such synergy, at the service of research and progress in both the Consumer Electronics and the Home Appliance industries. Through her opening speech at the IFA 2009 Gala, Chancellor Angela Merkel yet again underlined the importance given by the "Chancellor Angela Merkel underlines the importance given by the political powers to IFA" political powers to this trade show of world importance. In parallel, two international keynotes given by top executives, Andrea Ragnetti from Philips (left; See p.11) and Samsung’s Boo-Keun Yoon (see p.13) set the trends for the CE sector in 2010 and beyond. conTEnTs 04 > NEWS 11 > KEyNotE rEviEW 14 > SPECiAL FEAtUrE: tv tECHNoLoGiES - LED 19 > MEEt tHE viSioNAriES 27 > ProDUCt trENDS 37 > GrEEN PAGE 39 > trADE NEWS 43 > WHErE to Go iN BErLiN vIEw From ThE ToP dr. Angela merkel “LED TV” FEATURE The buzzword at IFA this year is LED… of course we’re talking about LED backlights for LCD TV… called simply by some “LED TV”. With different brands making different claims, some using “edge lit” techniques and some being “direct lit” with “local area dimming”, in this issue, we shine a light on this booming new technology, with analysis and explanation by top experts! See page 14 German Federal Chancellor “…this year’s IFA sets a strong sign that there are justifiable hopes for the forthcoming months and years to see an upswing…” See page 4 boo-keun yoon President and General Manager, Visual Display Division, Samsung Electronics Co. Ltd “Consumers continue to demand more emotional and self-expressive experiences from their technology products." Andrea Ragnetti, Chief Executive Officer, Philips Consumer Lifestyle See page 13 DREAM WITH YOUR EYES OPEN EXCLUSIVE PREVIEW OF THE MOVIE AVATAR HALL 5.2 ONLY IN CINEMAS DECEMBER © 2009 Twentieth Century Fox Film Corporation. All rights reserved. www.ifa-international.org PAN_Avatar_230x60_IFA_Int_Cover_39L.indd 1 21.08.2009 13:39:43 Uhr
