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Day 4 - IFA International

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Day 4 - IFA

DAY 4 Monday 7 th September 2015 Hall 3.1 / 109 Sharp Home Appliances Hall 9 / 108 Hall 21 / 102 Professional, Effective, Efficient IFA, an indispensable working tool for trade John Olsen CEO of Euronics International Read our exclusive interview on page 21 Each year, IFA is like a journey rediscovered, but in 2015 more than ever, top-line trade visitors are able to get a grip on “what makes the difference” between devices, brands and manufacturers. Nowhere else can retailers gain such a broad view of new products as the savviest manufacturers make their assault on the strongest selling season of the year thanks to IFA. Growth for retailers in 2015 is based not only on the variety of innovative products in the stores, but more on the way they are sold. Feedback from key groups is clear: adding value through one-on-one service is the only way to LIVING ROOM LIFESTYLE The IFA logo, highlighting the fact that the show is a feast for the eyes and ears is particularly true in the living room, for which this year there is a humungous choice of new audio-visual products on show at IFA. Adding value through one-on-one service is the only way to succeed succeed in a world where IoT and the connected / smart home are major industry drivers. As outlined in our exclusive interview today with John Olsen, CEO of Euronics International (page 21), being a “trusted advisor” to the purchaser has never been more important. Today we give YOU an “eye-full” of these products – from page 31. CONTENTS 05 > News 18 > IFA+ Summit 21 > Trade Talk 22 > Press Corner 27 > Exclusive interviews 31 > Living Room Lifestyle 42 > Spotlight on China 45 > Where to Go in Berlin TRADE TALK David Workman CEO and President, ProSource We have come here to learn how European dealers are addressing some of the challenges and opportunities in the market as well as expose ourselves to brands that we may not see in the US.. See page 22 THOUGHT LEADERS Neil Postlethwaite Neil Postlethwaite, Director, PLM, IoT, Connectivity, Security, Device Ecosystem at IBM It’s up to us to imagine how IoT can make our world a greener, safer and better place to live. See page 27 Dexuan Guo Chairman & General Manager, Changhong Multimedia Group We have been building an entire industrial chain, including hardware, software and services, taking intelligent strategy as a guidance to innovate development. See page 30

IFA International