Preview Edition - IFA
PREVIEW EDITION Hall 3.1 / 109 Sharp Home Appliances Hall 9 / 108 Monday 31 st August 2015 Hall 21 / 102 Catalysing the Connected World Smarter, easier and more fun: it all comes together at IFA 2015 Yannick Fierling CEO, Haier Europe Read our exclusive interview on page 26 As excitement ramps up for what will doubtless be another record year in key areas, the world’s greatest “consumer lifestyle” show will this year more than ever be held under the banner of “connectivity” as the IoT backbone gets stronger and the industry manages to stand up on its hind legs – ready to roar. IFA is at the heart of globalisation, consolidation and innovation drives within the various technical consumer goods sectors: a catalyst for change as new faces and old from both sides of the buying table meet and discuss the coming years’ roadmap as Sneak Peek What to look for at the big show… Want some tips from the inside? We take you on a tour of the latest product trends, with a sneak peek of some of the new products that are set to be unveiled at IFA 2015 – shown to the media in a pre-IFA “media only” session just before the show. IFA will this year more than ever be held under the banner of "connectivity" some players collect the chips and others cash in their hand. In this IFA, Yannick Fierling will take his seat for the first time as CEO of Haier Europe. In an exclusive interview he talks about the stakes and the challenges for the coming year. Read the special section from page 23 CONTENTS 05 > NEWS 17 > KEYNOTES PROGRAM 18 > CONFERENCES & EVENTS 21 > TRADE TALK 24 > EXCLUSIVE INTERVIEWS 29 > CONSUMER LIFESTYLE – SNEAK PEEK 42 > SPOTLIGHT ON TAIWAN 43 > WHERE TO GO IN BERLIN EXCLUSIVE INTERVIEWS Jens Heithecker IFA Executive Director This year’s big theme is “connected devices” - rather than just the “smart home”. For this, we are seeing many new devices and software solutions… See page 7 Hans-Joachim Kamp Chairman of the supervisory board of gfu With Consumer Electronics and Home Appliances, IFA combines the products of two industries that fit together perfectly. At IFA 2015, they are expected generate an order volume of 4.25 billion Euros. See page 9 Jens-Christoph Bidlingmaier General Manager of Bauknecht Hausgeräte GmbH & Indesit Company Deutschland GmbH With all the players in the market, it’s more than just selling products; it’s being in the heart of the “consumer lifestyle” world. See page 24 Prof. Kalevi Ekman Director and Founder, Aalto Design Factory Next level of thinking means cumulative, organisational learning that turns to action. The summit is most welcome to provoke discussion.
