1 year ago

Preview Edition - IFA International

  • Text
  • Consumer
  • Berlin
  • Products
  • Appliances
  • Devices
  • Digital
  • Electronics
  • Trends
  • Summit
  • August


CONSUMER LIFESTYLE TRENDS WEARABLES A whole range of new smart watches and fitness armbands will be on show at IFA, as well as many new smartphones that are also fitted with fitness sensors. The trend towards more intelligent wearables applies not only to sport and pleasure activities but in future will also be used to support telemedical applications, thereby enabling older people to continue living in familiar surroundings for longer. A new section at IFA will provide an attractive setting for presenting these topics. SOUND IN THREE DIMENSIONS Just over two years ago cinema sound began to take on a new dimension, when Dolby augmented the traditional cinema sound with its multi-channel technology for right, left, centre and surround by adding a height dimension. Known as Dolby Atmos, this technology has been adopted in cinema auditoriums, and a few months ago it was also included as a feature of home cinema receivers for use in the living room. Dolby Atmos now has KEY SELLING POINTS 1 NFC allows for easy pairing 2 Water resistant 3 Excellent sound reproduction ON THE GO… FOR THE BEACH OR THE PARK – AND WE DON’T MIND GETTING WET! With its double speaker drivers and passive bass radiator, the Philips BT6600 Bluetooth / NFC speaker delivers an impressive 360-degree sound experience in every position. Thanks to multi-pairing, several devices can connect at the same time. Used outside, the speaker scores with its all-round protection against splashed water and the USB power bank which allows you to recharge your smartphone or tablet, while you continue to enjoy music on the beach or in the park. Available in three colours, the Bluetooth speaker is equipped with a high-quality neodymium magnet system. Digital enhancement provides accurate processing of sounds, playing every note with precision. The one-touch NFC function launches the coupling of a Smartphone, tablet or other music device with the speaker by a simple touch. And as an added bonus, the battery lasts up to 12 hours. » HALL 22 / STAND 101 34

CONSUMER LIFESTYLE TRENDS some competitors, including from DTS:X, from the other leading supplier of cinema sound systems, and Auro 3D, with a 3D sound that has been developed in Belgium. IFA will be displaying many new home cinema receivers and amplifiers that support these new formats. The first headphones capable of reproducing 3D sound are now also available. I CAN HEAR MUSIC The trend for enjoying music while on the move has boosted the demand for headphones. For MP3 players, smartphones and tablet PCs alike, headphones are now available in a vast range of different types and specifications, from basic “earplugs” to high-tech headphones. Some of the high-end units even operate using a number of built-in transducers, specially designed for different frequency ranges, in a similar way to Hi-Fi loudspeakers. In addition to excellent sound reproduction, noise cancellation functions are growing in popularity. The user-model for larger over-ear headphones is also changing. In the past they were almost exclusively accessories to living room Hi-Fi systems, but now they can be found on the streets as well. Other highlights at IFA 2015 will include headphones that no longer plug in to the traditional iPhone or iPad headphone socket, but directly into the digital Lightning connector. They have their own digital-analogue converter and amplifier in the earphones, which enables subtle fine-tuning as well as very high audio resolution. An increasing number of devices now support high definition sound formats. Special online outlets are now making a wide range of music available for downloading, and the result is totally uncompromising listening pleasure. KEY SELLING POINTS 1 Adjustable bass 2 Exceptional clarity of sound 3 Clean, modern design KEY SELLING POINTS 1 Lightning fast performance thanks to 8-core power and LTE 2 Amazing photos – even at night 3 Dual SIM cards FORGING NEW TERRITORY IN OVER EAR AUDIO Sennheiser presents the HD 630VB for audio enthusiasts, delivering amazing performance and a host of features not normally found on audiophile headphones. The cutting-edge transducers provide clear, powerful sound reproduction, allowing users to hear the subtle nuances of their favourite music recordings. They will experience audio with a level of realism that is nothing short of astounding. In fact, with a frequency response of 10 to 42,000 Hz allowing one to listen to high resolution files, Sennheiser is confident in claiming that the HD 630VB may “very well redefine audiophile listening for years to come”. » HALL 1.2 / STAND 202 13 MEGAPIXEL CAMERA & 8-CORE PROCESSOR COME STANDARD IFA 2015 will see the launch of new LTE smartphones from Hisense – including the L671 and the L695, each with 5.5- inch display. Both have powerful 8-core processors and 13-megapixel cameras. According to the manufacturer, to the camera - thanks to a blue-glass lens – can take brilliant shots even at night. And by the way both models are equipped with dual SIM slots. » HALL 6.2 / STAND 202 IFA International • Monday 31 st August 2015 35

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