Preview Edition - IFA
preview edition international O f f i c i a l D a i l y N e w s S o u r c e f o r I n t e r n a t i o n a l V i s i t o r s a t I F A Monday 29 th August 2011 Hall 23/102 Hall 3.2 / 134 Hall 3.1 / 103 Hall 25/162 IFA 2011: Sold Out! Put on your 3D spex for the event of the year! IFA set to beat all records! "The battle of the 3D TVs" is on – at IFA 2011 This year’s vintage of IFA (the 51 st edition) appears, according to its organisers, to be heading for new highs in terms not only of exhibitors, but also international trade visitors and media. Already in April, Messe Berlin Chief Operating Officer, Dr Christian Göke announced that space for exhibitors had been totally sold out. Plans are under way for new permanent halls to house “premium” brands, and while this will require several years’ construction, in the meantime, temporary “soft” halls have been erected in open areas. Following increased demand by trade professionals and A Festival of Innovations! IFA 2011 brings a mind-boggling choice of new products to market In this preview edition of IFA International, we take a look at the broad range of new and innovative products “revealed” by top manufacturers in IFA’s preshow media events. From tablets to 3D TVs, new smartphones, cameras and home appliances… there are countless new designs and ideas to be “Orders signed on the floor are expected to exceed several billion euros” journalists, it also is expected that their numbers will again grow this year. Orders signed “on the floor” are again expected to amount to several billion euros. Read page 4 seen for the first time in the German capital. Get your first glance in the following pages! Hall 21./101 Hall 6.2/211 Contents 04 > NEWS 13 > special features preview 17 > conferencE & event preview 20 > Exclusive interviews 23 > MARKET & TECHNOLOGy TRENDS 30 > HIGHLIGHTS FROM IFA PREVIEW 38 > sustainable development initiatives 39 > Trade news 42 > the diary of miss ifa 43 > WHERE TO GO in Berlin THE DEAL MAKERS Hannes Majdic CEO, HiFi Video Majdic "IFA is the most important exhibition of the consumer electronics industry at the moment." See page 41 EXCLUSIVE INTERVIEWS Jean Dufour CEO Bosch und Siemens Hausgeräte GmbH "We simply can't get such extensive and direct feedback about our new and upcoming products anywhere else." See page 20 Rob Clark Vice-President of Epson’s European Marketing Division "IFA is a big opportunity, because a lot of the people we sell to, both channel and end customers, visit the event." See page 21
