Day 5 - IFA
I FA international Official Daily News Source f or International Visitors at IFA Hall 3.1/103 Hall 3.2/134 Hall 21 / 104 DAY 5 Tuesday 4 th September 2012 Hall 21/101 IFA: Global Product Launch Pad 2012 confirms transformation of the product introduction landscape Kazunori Takami President of Panasonic Appliances Company With Samsung yet again using IFA as the launch platform for a key mobile product (the Galaxy Note II), Panasonic launching a huge range of white goods for the first time on to the world market (Kazunori Takami, President of Panasonic Appliances Company – pictured left), Intel partners launching new Ultrabooks… the list goes on… the world’s top vendors this year more than ever are confirming IFA as THE place for key product launches across all categories. As numbers of the world’s top specialist and general media and international trade visitors at the show soar to new highs, coverage of events at IFA is massive. Thanks to convergence, Kitchen Lifestyle Cooking and coffee culture are increasingly becoming important parts of our lives, and are becoming more and more amusing and just plain fun, thanks to the onset of improved “smarter” products on show at IFA 2012. In today’s issue, we take a close-up look at the key players and products… from page 27. “Thanks to convergence, ICT, IT and HA products that may previously have been launched elsewhere, now, take centre stage at IFA” ICT, IT and HA products that may previously have been launched elsewhere, now take centre stage at IFA. Read our exclusive interview with Kazunori Takami page 15 Contents 06 > NEWS 15 > exclusive Interviews 19 > SPOTLIGHT ON JAPAN 23 > HALL PLAN 27 > special feature KITCHEN & Bathroom lifestyle 37 > Green PAGE 39 > Trade News 42 > The Diary of Miss IFA 43 > Where to Go in Berlin trade news Doo-Hwan Choi Team Manager, New Products Hi-Mart (Korea) “At IFA – the first for Choi – Hi-Mart is on the lookout for audio products, particularly DJ mixing desks, as well as accessories for smartphones.” See page 41 Thought Leaders Raimund Hosch CEO, Messe Berlin "ExpoCenter Airport Berlin Brandenburg, which is completely ready, is a fair and event venue that can be used in a wide range of ways." See page 43 E Hao Chief Sales Officer TCL Multimedia “Speed is a necessity in the global market place and vertical integration is an important criterion for improving speed and efficiency” See page 17
