Day 1 - IFA
IFA 2009 - A New Dimension for the Economy 3D, INTERNET ON TV AND SUSTAINABLE DEVELOPMENT PILLARS OF ThE REBOUND! Sir Howard Stringer, Chairman, CEO and President, Sony Corporation In this period, still difficult, but henceforth in a phase of rebound, IFA is more than ever demonstrating its dynamism but also its position as a “sure value” upon which the industry is wagering in massive terms in order to ensure a turnaround. The extraordinary quality of this year’s keynote speakers' Andrea Ragnetti, Boo-Keun Yoon, Fabio De'Longhi, Hamid Akhavan, Dr Reinhard Zinkmann and Ferdinand Kayser is reinforced by the presence at IFA of industry legends such as Sir Howard Stringer (see photo on left), Gee Sung Choi and Fumio Ohtsubo. The veritable arrival of 3D TV applications with films of breath-taking reality combined with major progress in terms of hardware, as well as The announcement by Sir Howard Stringer (left) that Sony would “lead the commercialisation of 3D" and by Panasonic (right) of the "3D Revolution" are just two of a number of major initiatives in this sense throughout the industry. In this, the first live 2009 edition of IFA International we offer you "New channels of market development in the fields of Consumer Electronics and Home Appliances" the strong development of Internet on TV opens new channels of market development in the field of Consumer Electronics. At the same time, the industry is this year very much awakening to the importance of sustainable development, or “green” issues not only as a USP, but indeed as an ingrained philosophy demonstrating earth consciousness, and giving strong arguments to Home Appliance products respecting the environment. The 3D Revolution! a full round-up of what’s happening when it comes to 3D technology. See our special “3D Feature”… 3D Feature - pages 10-13 DAy 1 Friday 4 th September 2009 Hall 5.2 Stand 101 Hall 4.2 CONTENTS 04 > NEWS 10 > SpEcial fEaTURE: 3D cOMES aliVE! 14 > MEET THE ViSiONaRiES 19 > pRODUcT TRENDS OpENiNG pRESS cONfERENcES 31 > GREEN paGE 33 > TRaDE NEWS 37 > WHERE TO GO iN BERliN IFA OPENING PRESS CONFERENCE From left to right: Jens Heithecker, Executive Director IFA Dr Reinhard Zinnkann, Chairman of the Board Division Home Appliances of ZVEI Dr Rainer Hecker, Chairman of the Supervisory Board, gfu Dr Christian Göke, COO Messe Berlin With more international visitors, retailers and top managers attending and exhibition space pegged close to last years record level, IFA executives have every reason to be optimistic as the curtain rises at this years trade fair. .../ Cont'd. Page 4 DREAM WITH YOUR EYES OPEN EXCLUSIVE PREVIEW OF THE MOVIE AVATAR HALL 5.2 ONLY IN CINEMAS DECEMBER © 2009 Twentieth Century Fox Film Corporation. All rights reserved. www.ifa-international.org PAN_Avatar_230x60_IFA_Int_Cover_39L.indd 1 21.08.2009 13:39:43 Uhr
