Review Edition - IFA
REVIEW EDITION Hall 3.1 / 109 Sharp Home Appliances Hall 9 / 108 Monday 21 st September 2015 Hall 21 / 102 Trade: Double Digit Growth IFA Berlin: The escalating success story CONTENTS 05 > NEWS 18 > TRADE TALK 20 > PRESS CORNER 21 > EXCLUSIVE INTERVIEW Jens Heithecker IFA Executive Director Read our exclusive interview on page 7 As we look back at the “IFA that was”, and results are starting to come to hand, organisers have announced double-digit growth – yet again – in numbers of international trade visitors attending the event. The industry has been re-energised with new concepts and ideas from exhibitors at this year’s show. In his interview on page 7, IFA Executive Director Jens Heithecker underlined the importance of the show today, saying “all the players have to be here, because of the huge benefit they receive from potential channel partners and retailers. Every exhibitor and every retailer feels this”. More than ever this year, IFA covered all the OUTSTANDING STANDS In this review edition, we take you back for a tour around the show of what our journalists found to be some of the most interesting stands – either due to their innovative ways of displaying new devices, or thanks to the devices themselves! Read page 22 All the players have to be here, because of the huge benefit they receive from potential channel partners and retailers. segments of the market, with the broadest range of devices ever on display at such an event, and the “glue” connecting all of this together being the incredible panoply of mobile technologies that have joined the fray. In this review edition, we look back at some of the key aspects of this year’s show. 22 > SEEN AT IFA 26 > WHERE TO GO IN BERLIN TRADE TALK Nuno Lima Natario Head of Commercial, Worten IFA brings together the major lines of business, which is a fundamental and differential aspect for us because it gives us a global vision of the industry and all ranges. See page 18 THOUGHT LEADERS Hans-Joachim Kamp Chairman of the supervisory board, gfu consumer and home electronics One thing is quite clear – if you are not present here at IFA, you will see it two or three months later in the turnover and the market share. See page 9 Noel Lee Founder and chief officer, Monster I think the secret is where the technology and the consumer use of that technology goes. It’s the metamorphosis of marketing through social… See page 21
