DAY 1 Friday, 3 rd September 2010 international O f f i c i a l D a i l y N e w s S o u r c e f o r I n t e r n a t i o n a l V i s i t o r s a t I F A Fifty, and Never Looked Better IFA 2010 Celebrates an Illustrious Past and Sets the Stage for a Bright Future for the Industry IFA’s 50th edition has opened its gates to recordbreaking exhibitor numbers on more floor space than ever before! It is a far cry back to the 1924 edition, w h e n 2 4 2 e x h i b i t o r s showed their wares to 180,000 visitors. Today, IFA boasts of being the biggest show of its kind in the world, where an increasing number of innovations are revealed and where real business deals are made. The official opening press conference took place in a highly upbeat atmosphere, with IFA COO Dr Christian G ö k e ( p i c t u re d l e f t ) outlining the incredible Edition Today, IFA boasts of being the biggest show of its kind in the world… ideas and innovations that have been launched over the past 50 editions. Details - page 3. 3D Content - Do it Yourself! Hall 5.2 Stand 101 Hall 22 Stand 101 Contents 03 > NEWS 15 > KEYNOTE PREVIEW 17 > VISIONARY INTERVIEWS 19 > Exclusive interviews 21 > MARKETS & TECHNOLOGY TRENDS 23 > Special Feature 37 > GREEN PAGE 39 > Trade news 43 > the diary of miss ifa 44 > WHERE TO GO in Berlin visionarY INTERVIEWS BK Yoon President, Samsung Visual Display Company “Building on the momentum and buzz established around 3D TV, we continue to put forward new solutions and start new market trends.” See page 17 Fujio Nishida President, Sony Europe "... if anything, the adoption of 3D by consumers has been faster than the more optimistic analysts suggested.” See page 18 3D TV takes on new m o m e n t u m a t I FA 2010. For the first time, journalists were shown the production version of Panasonic’s new 3D consumer camcorder, the HDC-SDT750 (pictured), a device that is set to take the world market by storm. C o u n t l e s s n e w 3 D products are on show for the first time. Indeed virtually all companies have “moved over” to 3D. Read more about the 3D revolution in our special feature, page 23. Volker Müller Chief Executive, Expert "We come to IFA to forge close contacts with all of our customers ... And we’re coming to buy." See page 39 Klaus Wowereit Mayor of Berlin Dr Christian Göke COO Messe Berlin "Berlin would like to extend a warm welcome to all of you." See page 44
