CONSUMER LIFESTYLE
CONSUMER LIFESTYLE Harald Friedrich Managing Director, Bosch Household Appliances SNEAK PHILIPS PERSONALISED SOLUTIONS AIM TO IMPROVE CONSUMER HEALTH BOSCH @ IFA 2019 We spoke to Harald Friedrich, Managing Director of Bosch Household Appliances about the company’s presence at IFA this year… beginning with a new “zero waste” initiative… We are living at a time in which food waste is a very severe problem and households can contribute quite a lot to reducing food waste on their end. Bosch aims to actively support Zero Waste Europe – an initiative that was launched as people constantly try to reduce their costs, optimise their day-to-day, and go “smart”. We help by providing storage technology – in refrigerators for example – which helps keep food fresh for a much longer time. If you keep food at 0°C with perfect humidity, then the food stays fresh much longer, and that means you don’t waste so much. How is artificial intelligence being introduced into your products? Our Bosch Home Professional Series of washing machines and dryers works with a form of artificial intelligence. The machine, via sensors, can measure the laundry load, how dirty it is, and what kind of textiles are being washed. From these parameters, the machine, in the automatic programme, determines exactly, to the last millilitre, how much detergent is needed. This saves money, it saves water and detergent, and in the end, it helps the environment. AI also relates to the kitchen. We already have some sensors in our products today, like, for example, the Perfect Bake baking sensor, which measures automatically when a cake is ready. Now what we are doing is connecting these products, sending anonymous data to the cloud, where we have updated algorithms, and where we can calculate exactly how long the cake will take to be ready, and the user gets an indication of how long the process will take. Our new cooking hoods are connected. You can control the hood either from your cooking zone, or via Alexa or other devices such as this. What will visitors to your stand this year discover? There are innovations at every level, from the quietest washing machine to a smart grow system, where you can grow vegetables in your own home, even in winter time Hall 3.1 Stand 101 Making life better by creating personalised solutions for a healthy life is the number one aim of Philips products in 2019. Philips aims to move its focus to the various stages of life, with an emphasis on healthy living and personal care in the home. Marlies Gebetsberger, Market Leader, Philips Personal Health DACH, told journalists at this year’s Innovations Media Briefing in Berlin that Philips wants consumers to take an active role in their own health and aims to reach 3 billion people by 2030 with their innovative products. “From personal to personalised health; that is the focus of Philips new appliances. Philips is searching for solutions that adapt to consumers that offer better, data-driven insights into health and access to professional expertise and advice,” said Gebetsberger. Among the innovations Philips is introducing the “Sonicare teledentistry” service which provides consumers with remote dental consultation from dentists. The app acts as a “virtual hub” for personal Philips Smart Shaver series 7000 oral healthcare, helping users manage their complete oral care on a daily basis and share brushing data with their dental practitioners. The Philips Smart Shaver series 7000 is the world’s first connected and AI-powered shaving solution, which analyses shaver motion and determines the motion type to provide each man with a personalised shaving plan. Philips Cares empowers people to easily form and activate a care circle of trusted family and friends. Also presented were the Philips pregnancy + and baby +, devices that track the baby from the nine months of pregnancy to the first 1,000 days of life. And in keeping with the healthy life emphasis, Philips Airfryer utilises the latest technology of integrated sensors to help consumers prepare tasty food that is also healthy Hall 22 Stand 101 Philips Airfryer 28
CONSUMER LIFESTYLE PEEK LIFE’S GOOD… AND ALWAYS GETTING BETTER! OLED technology is now firmly established, with LG as the market leader reported Andreas Urbach, Head of Product Marketing HE at LG Electronics at the Innovations Media Briefing in Berlin. “LG Display is the only producer of OLED panels for TV and has a €790m budget for further OLED development,” said Urbach, adding that “the new LG OLED 88Z9 is the world’s first 8K OLED TV compatible with Google Assistant and Amazon Alexa, along with another rollable OLED TV, the upcoming OLED 65R9.” New products include the LG Nanocell 755M99 television. Products from the ThinQ range already work with Google Assistant and now with Amazon’s Alexa, Apple AirPlay 2 and Home Kit. HDMI 2.1 is already integrated into all LG OLED TVs. Talking about the LG G8 ThinQ smartphone, Urbach said, “It has features never before seen on a phone such as a Z camera, Hand ID with vein recognition, and 3D Face Unlock for use both day and night, Air Motion for gesticular control and Crystal Sound OLED.” Olivia Wintermeyer, Head of Product Marketing HA, emphasized Siemens has announced a new motto: “metropolitan style of living”, the key tenets of which are personalisation, digitalisation, and urbanisation, strongly influenced by the number of megacities worldwide, set to grow from 37 to 43 by 2030. Product Showcase LG Electronics freshness in the new refrigerators which conserves food and reduces waste. At 36dB, its volume is quieter than a library. The compressor has a 10 or 20-year warranty, and the appcontrolled fridge has both foldable and slide-in shelves.. Smart washing machines and dryers from LG, feature a recyclable, hard-wearing safety-glass door. TurboWash technology washes in 39 mins, removing 99.9% of allergens and yielding a 30% crease reduction. In addition, a 49” LG Ultrawide computer monitor is particularly suited to video and sound editors with its wide, curved screen, while the CineBeam HU85L short throw projector has improved brightness, 4K UHD resolution, and a laser with REC 709 colour space. It can be controlled with iOS or Android Hall 18 Stand 101 SIEMENS - EXCITING POSSIBILITIES FOR METROPOLITAN LIVING Roland Hagenbucher, Managing Director at Siemens, presented the company forecast at the Innovations Media Briefing in Berlin, explaining that the company is mainly concerned about what the changing status quo means for the future of its goods: what is the reciprocal influence of people on cities, and what Siemens can contribute to this. Summed up, its mission is achieving a “seamless life”. Siemens’ upcoming products include the Active Light stove, inspired by architectural design. Invisible when not in use, blending into the kitchen counter, its 80x80cm glass ceramic surface is turned into a screen when in use. The UI is intuitive, offering maximum cooking freedom through the VarioMotion feature, so that various pots and pans can be placed on top of it at will. Other features include activeLight and varioInduction plus. Another significant upcoming product is the iQ800 Premium washing series. The washing machine and dryer work together to ensure a seamless clean. iDos technology means the laundry liquid only needs to be refilled after 20 uses, and the level of dirt is calculated, meaning only the exact amount of liquid is applied, guaranteeing sustainability along with its A+++ energy efficiency. SensoFresh applies a gentle wash to delicate items, practically eliminating the need for dry cleaning services. The dryer’s lint trap is also self-cleaning, and its SmartFinish replaces ironing. When IntelligentDry is in use, the dryer and washing machine communicate: information about the exact programme and amount of clothes is transmitted so that the clothes are dried at an appropriate level. Naturally, all devices have an accompanying smartphone app. “ We’re distancing ourselves from household consumer goods being mere devices, and taking them to new heights of becoming personal assistants and fostering sustainability,” said Hagenbucher, also hinting at Siemens creating more voice-controlled household goods in the future, thus ideally supporting a metropolitan style of living Hall 1.1 Stand 101 Siemens iQ700 www.ifa-international.org IFA International • Monday 2 September 2019 29
