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BROUGHT TO YOU BY NEWS IFA 2019 PRESS CONFERENCES Discover all the latest news from top manufacturers at the IFA press events © Messe Berlin GmbH © Messe Berlin GmbH Philips press conference @ IFA 2018 Panasonic press conference @ IFA 2018 WEDNESDAY 4 SEPTEMBER 2019 10:00 am - 10:45 am Siemens Hausgeräte Hall 1.1, Stand 101 10:30 am - 11:30 am Acer Hub 27, Alpha 5/6/7 Groundlevel 11:00 am - 12:00 pm Miele Hall 2.1, Stand 101 12:00 pm - 12:45 pm Robert Bosch Hausgeräte Hall 3.1, Stand 101 1:00 pm - 2:00 pm IFA Opening Press Conference Grand Theater, Hall 26b 3:00 pm - 3:45 pm Skullcandy Hall 1.2, Stand 202 4:00 pm - 4:30 pm Vonmählen Hall 3.2, Stand 102 THURSDAY 5 SEPTEMBER 2019 9:00 am - 9:45 am Bissel Hall 9, Stand 111 10:00 am - 10:30 am Segway Hall 26, Stand 222 10:00 am - 10:45 am De’Longhi Hall 1.1, Stand 202 10:00 am - 10:50 am LG Electronics Marshall House, Red Lounge 11:00 am - 12:00 pm Samsung Electronics CityCube, Stand 101 12:00 pm - 12:45 pm Philips Hall 22, Stand 101 12:00 pm - 1:00 pm Beko Hall 23, Stand 101 12:00 pm - 1:00 pm Deutsche Telekom Hall 21a, Stand 101 12:00 pm - 1:00 pm Garmin Deutschland Hall 4.2, Stand 232 12:30 pm - 3:30 pm Busch-Jaeger / ABB Hall 2.2, Stand 211 1:00 pm - 1:45 pm Sony Hall 20 1:00 pm - 2:00 pm AEG Hall 4.1, Stand 101 1:00 pm - 3:00 pm DALI A/S Hall 1.2, Stand 127 2:00 pm - 3:00 pm Haier Hall 3.1, Stand 102 2:00 pm - 3:00 pm Harman Funkturm 2:30 pm - 4:00 pm TCL Hub 27, Alpha 1,2 & 3 3:00 pm - 3:45 pm Skullcandy Hall 1.2, Stand 202 3:00 pm - 4:00 pm Grunding Hall 23, Stand 101 3:00 pm - 4:00 pm MysteryVibe Hall 4.2, Stand 207 4:00 pm - 4:30 pm Vonmählen Hall 3.2, Stand 102 4:00 pm - 5:00 pm Busch-Jaeger / ABB Hall 2.2, Stand 211 4:30 pm - 5:30 pm Toshiba Hall 8.2 5:00 pm - 5:45 pm Tractive Hall 4.2, Stand 242 6:00 pm - 9:00 pm ShowStoppers@IFA South entrance Messe Berlin 7:30 pm - 9:30 pm Lenovo Tech Life Hub 27, Alpha 9 FRIDAY 6 SEPTEMBER 2019 11:00 am - 12:00 pm ek / servicegroup Hall 1.1, Stand 203 11:00 am - 5:00 pm Russel Hobbs (live-cooking) Hall 4.1, Stand 208 12:30 pm - 1:30 pm Taiwan Excellence Hall 25, Stand 415 12:45 pm - 1:30 pm Beurer Hall 4.1, Stand 212 1:00 pm - 1:45 pm Homematic IP Hall 25, Stand 341 2:00 pm - 2:45 pm Medisana Hall 6.1, Stand 103 3:00 pm - 3:30 pm Pundi X Hall 24, Stand 200-01 SATURDAY 7 SEPTEMBER 2019 10:15 am - 11:15 am Speck Products Hall 6.2a, Stand 108 11:30 am - 12:00 pm Pundi X Hall 24, Stand 200-01 SUNDAY 8 SEPTEMBER 2019 2:00 pm - 2:30 pm Pundi X Hall 24, Stand 200-01 MONDAY 9, TUESDAY 10 AND WEDNESDAY 11 SEPTEMBER 2019 10:30 am - 11:00 am Pundi X Hall 24, Stand 200-01 16

NEWS ADVERTORIAL BRINGING EXTRAORDINARY BENEFITS TO AN ORDINARY DAY Arçelik showcases two top brands at IFA 2019 - with CEO keynote and themed press conferences Arçelik has a significant global footprint with 12 brands (Arçelik, Beko, Grundig, Blomberg, Elektrabregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance and Voltas Beko) in its portfolio, as well as products and services in 146 countries. The company employs over 30,000 people across 23 production facilities i n 9 c ountries ( Turkey, Romania, Russia, China, South Africa, Thailand, Pakistan, India and Bangladesh), and 35 sales and marketing offices around the world. In line with its “Respecting the World, Respected Worldwide” vision, Arçelik continues to strengthen its global presence everyday and put into practice environmentally friendly, innovative technologies by utilising every source in the most efficient manner; and acts with a high level of sustainability in all of its processes. The company is back at IFA Berlin this year, showcasing two of its flagship brands- Beko and Grundig. Both brands will hold press conferences on September 5, 2019. Arçelik CMO Zeynep Yalım Uzun will participate as a spokesperson during both press conference alongside Mario Vogl, regional director for Northern Europe. NOT-TO-MISS: IFA KEYNOTE BY ARÇELIK CEO CEO Hakan Bulgurlu will deliver a keynote speech on September 7, where he will discuss Arçelik’s sustainability approach and its cutting-edge technological solutions as the company strives for a more sustainable and efficient future. He will demonstrate the company’s strong position on product innovation, the impact this will have on the longterm growth, as well as the importance of how products developed by Arçelik affect people’s lives. Date: Saturday 7 September 2019 Time: 2:00 pm Location: Grand Theatre Hall 26b Duration: 45 minutes Hakan Bulgurlu Arçelik CEO GRUNDIG PRESS CONFERENCE – WHAT TO EXPECT Date: Thursday 5 September 2019 Time: 3:00 pm Location: Hall 23 / 101 Duration: 45 minutes Zeynep Yalım Uzun Arçelik CMO Mario Vogl Arçelik Northern Europe Regional Director Lisa Faulkner Moderator Spokespeople: • Zeynep Yalim Uzun • Mario Vogl • Lisa Faulkner, Moderator BEKO PRESS CONFERENCE – WHAT TO EXPECT Date: Thursday 5 September 2019 Time: 12:00 mid-day Location: Hall 23 / 101 Duration: 45 minutes Spokespeople: • Zeynep Yalim Uzun • Mario Vogl • Lisa Faulkner, Moderator The audience will be introduced to Beko’s latest innovations and product benefits. Together, Zeynep Yalım Uzun and Mario Vogl, along with moderator, Lisa Faulkner, will guide the audience on the impact Beko products have on a typical day in the life of its consumers. In just 45 minutes, Beko will segment the press conference into three sections, morning/ mind, noon/body and night/ soul. Within these segments, they will delve into how the brands latest products and innovations impact and help to motivate its consumers to enjoy healthier, happier lives. Zeynep Yalım Uzun, Mario Vogl and Lisa Faulkner will introduce themselves and the theme - Time for Wellbeing. They will highlight the challenges being faced by consumers in their everyday lives before addressing how Beko is innovating to meet these needs. Concept: It starts at home! Grundig continues to inspire people in taking action everyday at home to pursue a better future. Grundig is redefining its brand strategy and building on three key areas of focus: quality, aesthetics and sustainability. The brand is changing its entire product portfolio to improve the little things we do inside the home which can really have a big impact on the world outside. A sustainable future starts at home! Zeynep and Mario will share some consumer insights alongside new technologies as two great innovations will be launched this year at IFA. The first one will be around home entertainment, a TV! Secondly, several announcements focusing on another important area of the home: the kitchen, where new technologies will change the cooking experience at home. www.ifa-international.org IFA International • Monday 2 September 2019 17

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