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HOME APPLIANCES @ IFA THE TRUTH BEHIND YOUR CUP OF COFFEE By Gary Smith The process of turning the beans into coffee is being shown in an interactive display by Siemens. The coffee plant grows in equatorial countries and needs a tropical climate in order to thrive. In a similar way to wine, the place of origin, soil, altitude at which it is cultivated and the climate all affect the flavour of the coffee. Coffees from Central America are smooth and full-flavoured, while those from South America are more aromatic, mostly with a slight sweetness. In Africa the plants grow in inaccessible rain DYSON: AIMING TO BE NUMBER ONE By Gary Smith forests and are strong and aromatic, with hints of lemon and liquorice. In contrast the coffees from Nepal and India are full-flavoured but mild with a pleasant acidity and a suggestion of peanuts. Only two varieties, Arabica and Robusta, are used as the basis for the enormous diversity of coffee. The flowers produce a jasmine-like scent, ripening in nine months to produce a fruit looking somewhat like a cherry. These contain the black gold, in the form of two seeds, which later become the coffee beans. At intervals of several days the pickers begin harvesting the fruit, but only the ripe ones. A faster but less precise process is that of stripping, in which, with a comb, by hand or using a special machine, all the fruit is stripped from the branches, whether or not it is ripe. Only when the flesh of the fruit has been dried are the beans separated and roasted. And then a whole new story start. Hall 1.1 / 101 Dyson supplies vacuum cleaners which do not need either a bag or a filter. Instead powerful centrifugal forces remove dust and dirt from the air. The suction remains constant and the cleaners cannot become blocked. This technology has seen Dyson move into third place behind Miele and Siemens in the German market. However, general manager Erich Geissler is still not satisfied: “We want to become the market leader”, he said. Dyson currently has an 11.6 per cent share of the standard vacuum cleaner market, and has now doubled its share of the hand-held market. In the brush cleaner sector its market share rose from 9.5 to 23.8 per cent in the first half of 2008. Commenting on this success Geissler stated: “The German market is dominated by strong, traditional brands. We have always been conscious that it would only be possible to achieve success in Germany, a country that is renowned for the high quality of its home appliances, by employing superior technology.” In order to achieve this Dyson has continued to develop its patented Cyclone technology. The new models, the DC 22 and DC 23, have an additional cyclone, known as the core separator. This removes the last, tiniest particles of dust from the air in the machine, after it has already passed through two other cyclones. The first two stages filter out firstly the coarser dirt and then the fine dust. Dyson is also presenting another new generation of vacuum cleaners at IFA, the DC 22 Baby CVVand DC 24 Ball. These have been designed with one-person apartments in mind and consequently are smaller and easier to stow away. On the DC 24 Ball Dyson’s engineers have replaced wheels with a ball, giving the device 360 degree manoeuvrability. Hall 7.1C WHAT IS THE ROBBY WASH? The Robby Wash is a white ball with blue rubber bumper, containing washing granules (macromolecules) whose effectiveness has been tested and proven. This unique, exclusive system will revolutionise the way people do their laundry. How does ROBBY WASH work? There is no more need for detergents, just put the Robby wash in your washing machine for astounding results! Hall 3.1 / 103 How it works: 270g of macromolecules are equivalent to 60Kg of washing powder, all you have to do is to refill it whenever you need to. The activated macromolecules are gradually released through the wash, dissolving dried-in stains by generating ions which Save money… …and the planet ADVERTORIAL activate the water molecules. The increase in pH enables the activated molecules to penetrate deep into the fabrics and attach themselves to the stains. As the motion of the drum agitates the clothes, the stains come off easily and dissolve into the water. 30 www.ifa-international.org vIFA International • Tuesday, 2 nd September 2008
HOME APPLIANCES @ IFA ITALIAN LIFESTYLE IN THE KITCHEN ZANUSSI GIVES AN EXTRA TOUCH OF FLAIR TO ELECTROLUX GROUP By Richard Barnes Ease and elegance supplemented by reliable technology – this is how the Zanussi brand presents itself within the Electrolux Group. And the Italian-style appliances are also affordable for kitchen newcomers with the first household of their own. Convenient built-in cookers and tried-andtested hobs with conventional heating as well as functional refrigerators and energy-saving dishwashers – this is the range that particularly appeals to consumers looking for good value for money, as well as what the brand defines as a “clear design without any embellishment”. Zanussi has designed its cookers in order that users be able to “simply relax while cooking”. Zanussi design stands for modern design knobs, ergonomic handles and stainless steel fronts, which excel with their attractive appearance, without any irritating fingerprints thanks to a special anti-fingerprint coating. Yet it’s not only with their design that the smart appliances can show just how good they are; the cooking and baking results are something to be proud of too. And Zanussi have come up with smart, innovative ideas to round off their appliances to the benefit of cooking enthusiasts. The ZOU 135 X for example offers hot air and top/bottom heat as well as an infrared grill and it is also equipped with power-regulated cooking zones, an electrical clock with an automatic switch-on and switchoff device as well as a cooling fan. With its duo set 1 Zanussi also offers the corresponding ZK 661 X glass ceramic hob – with sliding controls for four rapid-heat cooking zones which even have a dual-circuit zone and a roasting zone. Zanetti Refrigerators Score an A+ All four models of the builtin appliance range for sale in electrical retail stores are rated energy efficiency A+. For example, the ZBA 6160 with its 154-liter capacity uses a mere 110 kilowatt hours a year. Another feature is the height-adjustable glass shelves made of safety glass, since they are easy-toclean and hygienic too. Hall 4.1 / 101 KENWOOD IS NUMBER ONE IN EUROPE FOR KITCHEN APPLIANCES By Gary Smith British company Kenwood has been the unchallenged No. 1 supplier of kitchen appliances to European buyers for several years. A GfK survey of ten Western European countries in 2007 placed Kenwood ahead of all the other major competitors, both in numbers of appliances sold (40.1 %) as well as turnover (50 %). The company largely owes its position to its multi-prize winning Titanium range. With a current total of 35 products. Kenwood offers the world’s largest accessories programme for kitchen appliances. The latest top-of-therange Titanium models – the Titanium Major KM 040 and Titanium Chef KM 030 – have digital timers which allow users to programme the operating times. The Titanium Major KM 020, winner of the Red Dot award, can process up to 6.4 litres in its stainless steel bowl. An exclusive feature of the Kenwood Titanium Major Event KM 023 is its titanium-silver casing, which is hand-brushed. This premium model is also available with a special accessories multipack. Hall 3.1 / 206 IFA International • Tuesday, 2 nd September 2008 www.ifa-international.org 31
