18
Trade News continued from page 17 course. Therefore, a large number of representatives of the group are on-site such as, for example, people from the national subsidiaries, from the stores and also from international procurement. Are many deals done by your people on the show floor? Yes. for us, IFA has always been an important trade fair for orders. What do you see as being the sweet spots in the technical consumer goods markets at the moment? Particularly exciting at the moment are three primary trends: ultra mobility, networking devices with each other and energyefficiency. These topics have come a long way in recent years and are still highly dynamic. They open up new possibilities to consumers and make our everyday lives easier, greatly enriching “IFA has always been an important trade fair for orders” them. This continues to fascinate me. What should the manufacturers be doing better in order to make life easier for your buyers? We maintain close contact with our partners and there is a regular exchange of information. To ensure the best possible collaboration, we talk openly with each other and as equals. ABOUT MEDIA-SATURN Media-Saturn-Holding GmbH, headquartered in Ingolstadt, brings together the three independently managed retail brands Media Markt, Saturn and redcoon. With net revenues of 21bn euros and approximately 65,000 employees in 2012, the Media-Saturn Group operates in 17 countries in Europe. www.ifa-international.org IFA International • Tuesday 10 th September 2013 19
