Day 1 Edition - 2018 Edition

NOMADIC LIFESTYLE

NOMADIC LIFESTYLE VIRTUAL REALITY PRODUCT SPOTLIGHT IFA My Media INSTA360 OFFERS 8K 3D WITH NEW PRO 2 Insta360 is demonstrating the Insta360 Pro 2, a groundbreaking six-lens professional VR camera. Ready to shoot 8K-pereye 3D 360 video, the Pro 2 innovates the entire professional VR production workflow – offering FlowState stabilisation, longrange live monitoring, simplified post-production in partnership with Adobe, and a new technology that delivers 8K VR to viewers regardless of whether they have high-end playback devices. The Insta360 Pro 2 uses six cameras to capture every angle of a scene at once. The resulting videos or photos are then fused into two 8K 360 images, one per eye, to create immersive, highly detailed 3D VR. KEY SELLING POINTS 1 Stable – pro-quality stabilisation with no extra gear necessary 2 Live monitoring – allows for extreme control 3 Exceptional images – 8K per eye » HALL 3.2 / Stand 118 MERGE CUBE & MERGE GOGGLES – EYE OPENERS AT IFA The Merge Cube hold-in-the-hand hologram Merge, a leader in AR/VR products for consumers and educators, is showcasing its award-winning AR/VR Merge Cube and Merge Goggles at IFA as it seeks to expand distribution in Europe. Merge Cube is the world's first holographic object you can hold in the palm of your hand. It combines the physical and digital worlds using augmented reality technology and offers a new platform for AR gaming, classroom learning and creating and sharing AR content. MERGE Miniverse is a portal to virtual and augmented worlds with hundreds of curated AR/VR apps and experiences to choose from – many in French, Italian, German, Spanish for the European market, as well as Chinese. Apps allow users to examine fossils and ancient artifacts like an actual archaeologist, hold an entire solar system in their hands and extend mobile app experiences beyond the limitations of the phone screen. An SDK is available for software developers interested in creating apps for the Merge Cube. The company’s product ecosystem allows kids aged 10+ to create AR content and experience the world around them in entirely new ways, while giving teachers new tools to increase student engagement, intellectual curiosity and classroom achievement. The company’s AR/ VR technology is also being adapted for use by developers and companies in healthcare, environmental science and other industries. The firm is headquartered in San Antonio, Texas, and sells its products globally, including localised versions of many of its parent-approved Miniverse apps. » HALL 26 / Stand 235 KEY SELLING POINTS 1 A new platform for AR gaming, classroom learning and creating and sharing AR content 2 Hundreds of curated AR/ VR apps and experiences to choose from 3 Ecosystem allows kids aged 10+ to create AR content ROYOLE IS OVER THE MOON Royole Corporation is demonstrating its award-winning Moon 3D Mobile Theatre at IFA 2018. Designed and engineered for movies, gaming, and more, the company claims the unit provides the highest quality mobile, cinematic and gaming experiences available. Royole aims to improve the way people interact with and perceive their world, and has taken that philosophy into the Moon 3D Mobile Theatre which combines two Full-HD 1080p AMOLED displays that simulate a giant curved screen with stereoscopic 3D, and active noise-cancelling headphones. The combination delivers a truly immersive experience. Moon's patented foldable design has ultra-soft headphone covers, and a premium breathable eye cover to improve comfort, even after long periods of use. Its advanced-optics design also allow most eyeglass wearers to use Moon without their lenses. It's also packed with many ergonomic features to avoid eye fatigue and dizziness and provide hours of wearing comfort. » HALL 3.2 / Stand 129 KEY SELLING POINTS 1 Patented foldable design 2 Full HD display 3 Active noise cancelling 60

NOMADIC LIFESTYLE / MIXED REALITY Virtual Reality gets real While Virtual Reality (VR) is the future of gaming, for years Mixed Reality (MR) has been on the verge of going mainstream, but it never took off. That’s about to change thanks to Microsoft. It’s not that there aren’t hundreds of VR/ AR/MR companies out there developing exciting products. But a company like Magic Leap, the pet favorite of most of the high-tech press, hasn’t yet made its leap. Microsoft is more important to VR because it’s already a giant—and small steps from a giant are always more important than the leaping around of smaller folk. Microsoft is embracing Mixed Reality, a combination of VR and Augmented Reality. Windows Mixed Reality offers more than 2,500 games and VR experiences. That’s a huge library of content from Microsoftinspired developers and they’ve leveraged their own successful Microsoft Store (as well as Steam) to bring VR/AR/MR to the masses. As a leading PC platform, Microsoft took a big leap with the VR industry on its back when it launched Windows 10 Fall Creators Update, enabling any Windows 10 computer to be VR ready. And Microsoft created the “Windows Mixed Reality-ready PC.” With an unsung multi-billion-dollar hardware division in computer accessories and Xbox, Microsoft knew from experience customers needed to see a full range of VR products. Using industry contacts, Microsoft Store sells Samsung, Asus, HP, Dell and Acer headsets for VR. And then there’s Microsoft HoloLens, the first self-contained, holographic computer – a star in the MR world. When you go through the halls of IFA and see all the VR/AR related products, you’ll find real-world footsteps from this giant. » HALL 13 / Stand 101 www.ifa-international.org IFA International • Friday 31 st August 2018 61