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Day 5 - IFA International

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HOTELS / BARS / RESTAURANTS Where to goin berlin NIGHTCLUBS / EVENTS / SHOPPING IFA is not only the place to be for real business deals in the field of Consumer Electronics and Home Appliances, but also a marvellous occasion to discover one of the most beautiful cities in the world. IFA International and its site have the pleasure of helping you discover Berlin and enjoy its multiple cultural, culinary and “fun” facets. The goal of is that you take full advantage of this fantastic city and perhaps lenghthen your stay! To help you, you will find in the following pages and on our site all that you will need to organise your stay – notably with some wise words from those who “made” Berlin. Grand Hyatt boss sings Berlin’s praises “Enjoy the city while doing business at IFA” says Heddo Siebs The Grand Hyatt Berlin is among a number of top hotels that can be found in the centre of Berlin. Heddo Siebs, manager of the Grand Hyatt Berlin, whose CEO Fred Hürst received the Best Hotelier Of The Year Award for 2010 has been asked by IFA International what types of client the hotel is hosting during this year’s IFA. “The leading consumer electronics companies attending IFA are our traditional customers while the show is on in Berlin,” Siebs said. “They enjoy both the luxury aspects of our hotel, as efficiency of our business facilities. As the high quality service that we offer our guests are also inspired by the contemporary architecture and design of Grand Hyatt Berlin. When one deals with high-end customers, culture and style are as important as excellent service.” Heddo Siebs, Hotel Manager Grand Hyatt Berlin The Where To Go In Berlin section of IFA International is designed to help IFA visitors enjoy the city when they are not hard at work. Heddo Siebs says that it is also the responsibility of a good hotel. “While it’s important for us to look after our guests while they are at the hotel, it is also important that they enjoy the city too. Berlin offers some incredible places to visit, like Potsdamer Platz – which is the 'Platz to be'! There’s great entertainment around the city, and some truly innovative eating concepts like our restaurants mesa and Vox. I would recommend that guests stay longer with us, and enjoy Berlin before and after the show.” Situated next to Potsdamer Platz in the Mitte district of the city, Grand Hyatt Berlin is within walking distance of key city landmarks the Brandenburg Gate, the Reichstag, the Tiergarten and the Philharmonic Hall. 44

WHERE TO GOIN BERLIN International Hotels Art’otel Berlin Mitte – comfort and art in Berlin’s city centre Offering a stunning blend of historic and modern architecture, the Art’otel Berlin Mitte, close to Park Plaza, is a four-star central Berlin hotel in a quiet location on the banks of the River Spree. It is conveniently located on the U2 underground line, within easy reach of IFA. The interiors boast an unusual combination of modern and classical features, with the theme of contemporary art and design — featuring, particularly, works by Georg Baselitz. Hotel highlights include the stylish Factory Restaurant & Bar, an outdoor patio and free wi-fi internet access. Wallstrasse 70-73 10179 Berlin, Germany Phone: 49 (0) 30 240 620 Metro: U Märkisches Museum U2 Restaurants Alberts – BBQ to the sounds of salsa Alberts, located in the centre of Berlin, is the place to see and the place to be seen. It’s the ideal place for a business lunch, to rest your feet after a hard day’s sightseeing, or to spend a relaxing evening after a long day at IFA. The outdoor patio is the perfect place for summer and early autumn, Daily offerings at Alberts include a breakfast buffet to start the day, and Happy Hour from 5:00pm to 8:00pm when guests can enjoy delicious drinks at low prices. Highlights of the week include the Wednesday evening BBQ — to the sounds of salsa music — with specialties from the grill, and Alberts’ Weekend Brunch. Alberts is open Monday to Friday from 9:00am, and at weekends from 10:00am until late. Restaurant Alberts Karl-Marx-Allee 35 10178 Berlin Phone: +49 (0)30 24727250 Metro: U 5 Schillingstraße Bars Lanninger Bar – good drinks and a beautiful view The Lanninger Bar, part of the Abion Spreebogen Waterside Hotel, is famous for its smoking room, its team of expert bartenders, and its 14 metre-long bar where guests can appreciate not only the bartenders’ input, but also their output in form of delicious, drinks, perfect for winding down after a long day’s work at IFA. The calm atmosphere gives guests the opportunity to retreat from the stress of everyday business, and enjoy the evening in a relaxed setting. Hungry guests will enjoy IFA International • Tuesday, 7 th September 2010 45

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