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Day 5 - IFA International

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PRODUCT TRENDS VIDEO

PRODUCT TRENDS VIDEO Sharp's new Aquos Blu-ray Disc player scores big points in terms of quality and versatility Sharp are presenting their new BD-HP20S Aquos Blu-ray player at the IFA 2007 as the latest addition to their Aquos home entertainment range. This powerful BD player provides high definition content in 1080p quality and in the 24p progressive scan process, supporting the high resolution film experience with crystal-clear sound. The 24p progressive scan process is being used more and more for cinema productions. This format is transferred to Blu-ray Discs and fully supported by the Sharp BD-HP20S Blu-ray Disc player. Losses in quality because of image scaling are immediately excluded, since films are always played on the BD- HP20S Blu-ray player in the same frequency at which they were recorded. Rapid camera pans and tilts are represented in 24p mode without irregularities in the image progression. Because of Quick Start, the reading process starts within seconds, so that your film enjoyment can begin without waiting for a warm-up. With its slender design of 68 mm in height, a black piano varnish appearance with mirrored front and its Aquos Link features, the BD-HP20S is a perfect home entertainment partner for the new generation of Sharp Aquos LCD TVs. The Aquos BD player can be used with various media formats in an uncomplicated and diverse way. Apart from the ever-more-popular Blu-ray Disc medium, it also plays homeburned DVD-Rs and CD-Rs and can even read from rewritten DVD-RWs and CD-RWs. Using a long-life and particularly high performance 210 milliwatt quality laser, as well as being fitted with modern protocols together with many Aquos features, means that the BD-HP20S is a fully technically-developed product that is ready for the future. All components are made by Sharp and key components such as the opto-electronic laser diodes, the multi-beam scan unit and the drive element were developed by Sharp. Thanks to an HDMI connection and 1,080p output, Sharp's quality device does not just process HD signals and high fidelity audio sounds, but transmits these to the output device without loss in transmission. Fitted with the current HDMI 1.3 protocol , the BD-HP20S is as fully set-up for the future as it is compatible with current devices. In respect of digital rights managements, the BD player is also fully up to date. With a doubled data throughput by comparison with the HDM 1.2 protocol, Sharp's BD- HP20S player can now pump out as much as 10.2 gigabytes to the output device. This permits reproduction of the high definition audio formats Dolby Digital Plus and Dolby truHD with up to eight sound channels, as well as a substantially larger colour range for natural skin tones and optimal colour reproduction during dark scenes. The Sharp BD-HP20S offers a range of input and output facilities, so that the Blu-ray Disc player can be applied diversely. The device includes a component (Y, PB, PR) interface and HDMI interface, 5.1 channel analogue audio outputs, as well as optical and coaxial digital audio outputs. Hall 3.2, Stand 101 IFA International • Tuesday, 4 th September 2007 23

IFA International