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NEWS IFA Expands Into STATION- Berlin With “IFA Global Markets” B2B trade visitor area for manufacturers, suppliers, OEMs, and global brands Justine Figura PR manager, LG Electronics Germany New for IFA 2016: For the first time, OEMs and manufacturers will be presenting their portfolios of components, products, and latest technologies outside the ExpoCenter City main exhibition grounds – at IFAGlobal Markets at STATION- Berlin. © Sebastian Greuner New LG European HQ to open in Q4 in Frankfurt LG Electronics is currently hard at work on relocation of its European HQ from London in the UK to Frankfurt in Germany. The decision was originally announced in April at the same time the company had decided to centralise its German operations from Düsseldorf to Frankfurt, as well as bringing a division that had previously been located in the Netherlands to Germany. Justine Figura – PR manager for LG Electronics Germany told IFA International that the company would be concentrating more on in-car electronics. In a statement, the company also said it would be developing digital signage, solar and lighting products. The central location in Europe, will, says the company, provide excellent connections and an outstanding infrastructure enabling European employees to be closer to the markets they serve Access to IFA Global Markets is restricted to trade visitors only, providing international distributors in particular with a useful additional opportunity to meet potential suppliers and partners in the consumer electronics and home appliances sectors face to face. The event will take place at STATION-Berlin at Gleisdreieck and can be reached directly via IFA shuttles from the main exhibition grounds, the airport, and selected Berlin hotels. STATION-Berlin is also just 20 minutes from the ExpoCenter City exhibition grounds if travelling by bus or metro. SPECIAL AREAS: 3D PRINTING AND ROBOTICS Working in cooperation with Rising Media, IFA has created special areas to highlight innovations in 3D printing and robotics. There will be two related events at Station Berlin: Inside 3D Printing, the leading exhibition on 3D printing and additive manufacturing, and RoboUniverse, the first B2B conference and exhibition for the service robot industry. ROBOUNIVERSE The first European RoboUniverse will take place between 4 th and 7 th September. RoboUniverse is the leading robotics conference and exhibition and offers exciting workshops, inspiring keynotes and content with advanced and actionable insights, strategies, and practical examples. The exhibition covers mobile, autonomous, and collaborative robots and advanced technology solutions. The accompanying conference will take place on the 5 th and 6 th September. RoboUniverse offers the ideal platform for knowledge sharing, with the aim of speeding up development in modern robotics and supporting the sector in establishing itself. The content includes service and working robots for domestic and consumer use, medicine, education, trade, and industry. The target group includes buyers of robots, end users, and developers. The conference program is focused on practical and sustainable robots along with current trends and developments. INSIDE 3D PRINTING Inside 3D Printing will take place between the 4 th and 7 th September. The focus of the event will be home 3D printers, suppliers, small and mediumsized enterprises, and software and design. The exhibition will offer optimum potential for networking and lead generation. The Inside 3D Printing exhibition will provide deep and comprehensive insights into the 3D printing industry: The latest 3D printers – including software, materials, and services – can be seen in action. Also for the first time, trade visitors will be offered a free brunch from 10:00 a.m. to 2:00 p.m. The IFA trade visitor ticket includes entry to IFA Global Markets, which will open its doors between 10:00 a.m. and 6:00 p.m. from 4 th to 6 th September and 10:00 a.m. to 4:00 p.m. on 7 th September www.ifa-international.org IFA International • Monday 29 th August 2016 13
