REGION SPOTLIGHT ON KOREA With a growing interest in health and a concern about air pollution in Europe, and indeed globally, the market for air purifiers is expected to grow significantly in the near future. To this end, buyers will be paying close attention to the new products on show from Korean manufacturer Coway, who recently launched the AP-1515G, a new generation purifier that works with voice command via Amazon Alexa. We asked Coway CEO Haesun Lee to tell us about this new model. We launched the Coway AP- 1515G in Italy and Germany this year to globally expand our market. This premium IoT-based air purifier can, in real-time, monitor the indoor air quality (IAQ), and adjust speed based on pollution levels. The product is Wi-Fi enabled and it can be monitored and controlled via the IoCare app. And to make it even more convenient, we integrated Amazon Alexa which allows for voice control of the AP-1515G and this will be Haesun Lee CEO, Coway available in Italy and Germany by the end of this year. What is Amazon Dash Replenishment, and how does it add value to your offering? Amazon Dash Replenishment allows connected devices like the Coway AP-1515G to automatically monitor and reorder consumables. By enabling the product with Dash Replenishment, we’re able to ensure our customers never have to worry about having WE INTEGRATED AMAZON ALEXA WHICH ALLOWS FOR VOICE CONTROL OF THE AP-1515G AN EVEN SMARTER AIR PURIFIER Korea-based Coway launches a high-end connected model integrating Alexa unhealthy air quality. We’re utilising Dash Replenishment to track the filter’s status and automatically reordering and delivering the right air filter, at the right time. How important is IFA as a platform for your marketing and promotion? IFA is one of the largest consumer electronics and home appliance shows, and it’s a major event for media from all around the world. Coway sees IFA as a great opportunity to demonstrate innovative technology and products to trade visitors and media - growing business, but also for promotion HALL 5.1 / STAND 107 KOREA PAVILION HOSTS NINE INNOVATIVE SMEs @ IFA GLOBAL MARKETS A number of exciting new products are on show from Korea at this year’s IFA Global Markets, thanks to the support of the Korea Electronics Association (KEA). Breathings is showing smart self-training device for expectant mothers to monitor their breathing and train for Lamaze breathing technique. A highly original wireless charging mouse pad with wireless rechargeable mouse combo set from Bros & Company gives users a highly convenient experience. Mercury is exhibiting mobile phone accessories such as stylish silicon cases and detachable diary cases. Gobukee, meanwhile, specialised in manufacturing screen protection products for mobile phones, is demonstrating a wide range of products. An alkaline water ionizer from Lifecore boasts 12 patented technologies in water electrolysis and water purification. Vovo Corporation’s integrated toilet with bidet is highly interesting both in design and function. Intropack is demonstrating a high-quality vacuum sealer and the world’s first all-inone sous vide machine. Other products from the Korea Pavilion include outstanding electronic components such as SMD power inductors, line filters, transformers and IFT coils, just to name a few STATION-Berlin HALL S1 STANDS 131 & 131a Bros & Company’s wireless charging mouse pad with wireless rechargeable mouse combo set 68
