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IFA International 2019 Review Edition

  • Text
  • Products
  • Berlin
  • Innovation
  • Consumer
  • September
  • Electronics
  • Automotive
  • Global
  • Mobility
  • Appliances


STAND OU AEG The AEG Electrolux stand at IFA 2019 featured a huge circular dome, covering an area that became a hub where the latest products from the multi-faceted firm were displayed. It was a stylish and memorable embodiment of the company’s stated mission to create better products by emphasising care and wellbeing, to make life more enjoyable and sustainable. Through their various brands, which include Electrolux, Frigidaire and AEG, they sell more than 60 million household and professional products in over 150 markets every year GASTROBACK For its stand at IFA 2019, Gastroback used the motto “Lass es dir gut gehen!” or treat yourself. The brand name and slogan encapsulate the company’s aspiration to create professional standard appliances for home kitchens. So the stand was designed to resemble a huge, well-equipped kitchen, with people cooking, tasting and eating. Gastroback’s emphasis is on design, highgrade materials and safety. This is not a distant goal for Gastroback, but a daily reality – reflected in the bustling, vibrant character of the compact stand 24

T STANDS GORENJE “Life is lived in moments” was the focus of the Gorenje stand at IFA 2019. The stand highlighted their user-friendly appliances, which emphasise less fuss and more enjoyment. The firm’s approach was reflected in the range of high performance, energy saving and environmentally friendly products on display. Gorenje’s unique design lines, made in cooperation with famous designers and incorporated in their lifestyle collections, appeal to a wide variety of tastes, from retro to classic and modern HAMA uRAGE Gamers were instantly attracted to the large bright blue console situated in the middle of the Hama stand at IFA 2019. Hama launched some new gaming products at IFA under their uRage brand. Among the highlights unleashed were the new gaming keyboard Exodus 900 Mechanical with Outemu Brown switches and two new uRage gaming mice, the Reaper 900 Morph model and its wireless counterpart 1000 Morph. A stand perfectly reflecting the firm’s determination to take gaming and gaming accessories to a whole new level IFA International • Monday 23 September 2019 25

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