CLEAN LIFESTYLE STEAM
CLEAN LIFESTYLE STEAM CARE PRODUCT SPOTLIGHT IFA Home Appliances KEY SELLING POINTS 1 Quick and efficient ironing 2 Heated ceramic soleplate 3 Ready for use in 40 seconds TEFAL ACCESS STEAM CARE Tefal says that its new steam brush Access Steam Care with heated soleplate and mini ironing board is set to revolutionise the ironing category. The company has developed the new steam brush Access Steam Care specifically to make ironing easier than ever. The compact steam brush with its unique heated ceramic soleplate is ready for use in just 40 seconds, allowing easy smoothing and freshening of all garments. Setting up a traditional ironing board is no longer required thanks to the mini ironing board which can be attached to a door frame or the wardrobe door, making it even easier to vertically smooth clothes. After usage, the ironing aid can easily be hung up in the wardrobe. The compact steam brush can also be stowed in the wardrobe or placed on the dresser, blending in with its white and silver design. » ENTRANCE SOUTH / Stand 101 BRAUN CARESTYLE COMPACT IRON According to Braun, its CareStyle Compact iron combines the power of a steam generator with practical compact design and convenience, saving users 50% time and space. With its unique combination of DoubleSteam technology and the world’s first FreeGlide 3D technology, it delivers top ironing results in half the time. Inspired by snowboard design, the soleplate’s rounded and bevelled edges help the iron glide effortlessly over buttons and zips without getting stuck – even backwards. No matter how big or small your iron task may be, Braun’s iCare technology should make your ironing experience quicker and easier. Smart iCare mode protects your clothes with a safe temperature for all kind of fabrics: smart textile protection and no time wasted on heating up or cooling down. In addition, if you don’t have time to set up the ironing board, the iron offers a vertical refreshing capability to quickly freshen-up your clothes. » HALL 1.1 / Stand 202 KEY SELLING POINTS KEY SELLING POINTS 1 Practical compact design, which saves 50% time and space 2 Powerful Double Steam Technology 3 Tapered FreeGlide Soleplate KEY SELLING POINTS 1 Stylish chrome and black design 2 Ergonomic trigger mechanism for greater steam control 3 Ultra-portable, with convenient water bottle adaptor 1 The only threein-one generator which irons, smooths and purifies 2 Award-winning contemporary design 3 Naturally hygienic thanks to pioneering Dry Microfine System LAURASTAR LIFT XTRA: 21 ST CENTURY STEAM PUNK STEAMONE’S NEW STEAM GUN Having launched in 2003, SteamOne were a pioneering European steamer manufacturer. Fifteen years later they continue to innovate, arriving at IFA 2018 with several new products that build on their reputation in both commercial and domestic arenas. Two evolutions of the vertical steamer – the compact Minilys, and the highperformance Unilys – stand alongside the revolutionary S-Nomad. SteamOne’s new portable handheld steamer can be attached to any standard water bottle, ingeniously eliminating the need for a water tank (although it still comes with one as standard) and its ergonomic trigger can control the steam according to need. S-Nomad is ready in 45 seconds, providing steam at 25g/min via an ultra-resistant and scratch-proof stainless steel soleplate, meaning fabrics and clothes can be quickly and efficiently smoothed anywhere. » HALL 8.1 / Stand 115 The culmination of nearly 40 years dedicated to researching and advancing the science of ironing systems, Swiss company Laurastar arrives at IFA 2018 with a new evolution of its flagship product: the Laurastar Lift Xtra. Beneath the smooth design option of two different contemporary matte colourways, Laurastar’s exclusive Dry Microfine Steam (DMS) – a system which diffuses superheated water 15 times faster than the steam of a standard iron. This increased efficiency allows steam uniformly to penetrate fabrics, and as it does not contain any water molecules in a liquid state it leaves fabrics perfectly dry, preventing microorganisms from breeding. While the simple act of ironing naturally eliminates almost all bacteria and dust-mites, DMS offers an extra hygienic safeguard. Ergonomically light and portable, the Lift Xtra is ready in three minutes and powers down automatically after 10 minutes of non-use. Safety, awardwinning design and revolutionary steam science combine in Laurastar’s IFA 2018 presentation. » HALL 4.1 / Stand 202 22
CLEAN LIFESTYLE AIR & WATER PURIFIERS PRODUCT SPOTLIGHT IFA Home Appliances KEY SELLING POINTS 1 Connected smart air purifier 2 The bright four-coloured LED ring indicates real-time air quality 3 Integrated Amazon Alexa and Amazon Dash Replenishment KEY SELLING POINTS 1 Compact space-saving design 2 Long-lasting filter 3 Strong anti-pollution capabilities SPACE-SAVING COMPACT WATER PURIFIER AIRMEGA 300S SMART ENABLED AIR PURIFIER Airmega is a connected air purifier that intelligently cleans the air in your home. Backed by Coway, a Korean company focused on inventing health-focused technologies, Airmega was launched at IFA 2018 and works to improve air quality, and in turn, respiratory health. What makes this product so popular is the ability to control every aspect of it from an iOS or Android device. It also has a real-time air quality monitoring system so users know exactly how fresh or polluted the surrounding air is. This machine uses an advanced set of air filters – True HEPA and Activated Carbon – that are capable of capturing 99% of volatile organic compounds and 99.97% of all other pollutants. This rating is one of the best in the industry, according to a Coway spokesperson. Another upside to this air cleaner is that the maximum air purifying coverage is 1,256sq. ft, making it suitable for most home applications. » HALL 7.1A / Stand 106 Midea’s MRC1985-700G water purifier machine is 132mm wide, which is 20% smaller than conventional machines; the smaller, thinner body is a space-saver particularly in compact kitchens. The MRC1985 uses multi-film, narrow-channel technology and other patented technologies, and its core parameters such as filter membrane element performance, life, and membrane surface flow rate, are fully upgraded to achieve 700G super-large flux and stronger anti-pollution capabilities – the result, an ultra long-lasting filter. » HALL 5.1 / Stand 101 KEY SELLING POINTS 1 Design – fits into any décor 2 Unique technology – ensures air is really pure 3 Quiet – silence is golden, and these devices are very quiet SOLAIR: A UNIQUE PIECE OF AIR CLEANING ART AIRFREE INTRODUCES TSS TECHNOLOGY AT IFA Portugal-based Airfree products is at IFA offering a unique and effective technology - Thermodynamic Sterilisation System (TSS) - whereby they claim 99.99% of the microorganisms present in the air are destroyed at high temperatures. Through very simple operation, the air is drawn through the sterilising section of the device (where it is sterilised at high temperatures) and is returned to the environment at room temperature. At IFA, Airfree is showing its domestic lines of air purifier models, such as Lotus, Iris, P, T, Fit, as well as the new Tulip, which is inspired in the shape of a beautiful tulip. Small in size, it has the same effectiveness in air purification as all other Airfree models. » HALL 8.1 / Stand 112 Dutch company Duux has launched the Solair air purifier that employs three filter layers to remove 99.97% of particles and pollutants in the air. And that means fresh air: pleasant to breathe and good for your health. The powerful motor can refresh 270 cubic metres of air per hour. What’s more, because it draws in air from all sides, it’s more effective than a purifier that’s hidden away in a corner. Solair’s unique appearance, inspired by Van Gogh’s Sunflowers, allows it to be used as a showpiece in your living room. Besides its air purifying function, it also features multicolour ambient lighting to “stimulate energy, happiness, productivity or imagination,” says Duux. » HALL 8.1 / Stand 202 KEY SELLING POINTS 1 Powerful Motor 2 Attractive aesthetic design 3 Multicolour ambient lighting www.ifa-international.org IFA International • Tuesday 4 th September 2018 23
