NOMADIC LIFESTYLE
NOMADIC LIFESTYLE IFA Communication IFA My Media IFA Audio Entertainment IFA Home & Entertainment Electronics Take-away tech Everything is going mobile, whether it be entertainment, communication or gaming devices 90% Percentage of Chinese consumers who use their smartphones to help them when shopping Source: GfK +22% Growth in number of smartwatches sold with NFC Source: GfK +47% Growth in smartwatch market y/y to 1st half 2018 Source: Futuresource In the next pages, we take a closer look at an interesting sub-sector of over-ear headphones, of which the choice at IFA this year is mind boggling. Meanwhile, of course, smartphones and smartwatches are also increasingly present. Even when shopping, people increasingly use their smartphones for information, and now also purchasing. GfK has been looking at how consumers use their smartphone when shopping around the world, and found that in Asia Pacific, the percentage was particularly high. 90% of consumers in China use their smartphone to help them do their shopping. Brands are thus customising their marketing, keeping this in mind, and it’s even affecting the way products are rolled-out and presented. Sales of biometric enabled smartphones are growing fast, and another new phenomenon is a surge in sales of smartwatches with NFC – as a “mobile wallet”. In terms of value, GfK reports we are now up to around half of all sales – a growth of 22% over the previous year. SMARTWATCH MARKET EXPECTED TO GROW 41% IN 2018 We are experiencing exciting times across the mobile technology market, most notably in the smartwatch category, which is witnessing a hotbed of diversification and innovation. Smartwatches are expected to see significant increases in demand, growing 47% in volume terms during the first half of 2018, this is according to the latest Worldwide Wearables report from Futuresource Consulting. “The first half of 2018 has seen renewed interest in Smartwatches. Fitbit, launching its Ionic and Versa, have turned to multi-functional devices following consumer demand for smart wearables. Samsung has also announced its latest smartwatch, providing consumers with a premium smartwatch alternative to the Apple Watch,” commented James Manning Smith, Research Analyst at Futuresource Consulting. “Apple has been steadily gaining market share over the last two years, which has been testament to the Apple Watch’s success, however this has been compounded by the fact that the competition has been slow to update their smartwatch models. During the remaining months of 2018, a 50% 25% 0% 2017 number of high profile product launches are expected to push smartwatches back into the public eye, with purchase options arriving from a number of brands. Consumers will have more choice, and vendors will be keeping a closer watch on the upcoming technological developments that could drive sales of wearable devices. Futuresource expects a much more competitive market moving forward, with greater investment in product development, resulting in product improvements across the board STANDALONE/LTE DEVICE SHARE OF SMARTWATCH MARKET, 2017-2022 © 2018 Futuresource Consulting Ltd 2018 2019 2020 2021 2022 16
NOMADIC LIFESTYLE ACCESSORIES PRODUCT SPOTLIGHT IFA Communication IFA My Media ADVERTORIAL SPECK PRESIDIO STAY CLEAR Speck Products are proud to state that their Presidio STAY CLEAR slim cases stay clearer for longer, thanks to the way the products have been designed. The company claims that a high-tech coating resists UV rays, oils, and other substances to help prevent discolouration. A patented two-layer design absorbs and disperses shock on impact. Engineered to withstand drops of up to 2.4m, these cases have been tested by third-party laboratories to ensure superior protection. A raised bezel helps to protect one’s screen from scratching and shattering if the phone falls face-down. » HALL 7.2c / Stand 122 MOPHIE TOPS UP WIRELESS CHARGER RANGE Mophie, a leading brand in wireless charging, has unveiled new additions to its charge stream family of products. The charge stream vent mount, charge stream powerstation wireless, and charge stream powerstation wireless XL enhance the line-up which also features the charge stream pad mini. Mophie wireless chargers are optimised for Apple, Samsung and other Qi-enabled smartphones. Charge stream products can be used anywhere and anytime that a charge is needed: at home, in the car, the office, or out with friends. “With mophie’s charge stream products, consumers can charge their smartphone the way they were meant to; wirelessly,” said Gavin Slevin, general manager, ZAGG International. “The charge stream line makes it effortless to top-off your smartphone with power throughout the day, wherever you go. We are excited to give consumers the freedom and peaceof-mind that comes with having a fullycharged device." » HALL 15.1 / Stand 116 KEY SELLING POINTS 1 2.4m drop-tested; raised bezel screen protection 2 Two-layers of protection with IMPACTIUM clear 3 Stays clearer, longer KEY SELLING POINTS 1 Wireless charging anywhere 2 Optimised for Qienabled phones 3 Rugged practical design www.ifa-international.org IFA International • Wednesday 5 th September 2018 17
