CONSUMER lifestyle
CONSUMER lifestyle PRODUCT SPOTLIGHT Unique Selling Points Wide Angle Camera An 8 megapixel camera ensures excellent photo quality. multi-tasking A Mediatek quad-core 1.5GHz processor and 1GB of memory come to the aid of Android 4.2 to enable increased flexibility. Acer Liquid S1 Duo The Phablet experience taken to the next level IFA will be the first major trade show at which its new phablet – the Liquid S1 Duo – will be presented to the public. The 5.7-inch device is Acer’s first foray into this specific sector, and has been released this month in Asia and Europe. » HALL 12 / STAND 101 screen quality The new 720 x 1280 pixel screen boasts 16M colours. Samsung UHD TV The “new norm” for super-size TVs Samsung’s key AV product group at IFA will of course be its UHD TVs » HALL 20 / STAND 101 » HALL 5.1 / STAND 101 » Summer garden / A70 Sennheiser Momentum On-Ear Headphones Unique Selling Points PICTURE QUALITY USER INTERFACE CONNECTION BOX Compact, but with a big sound, and oh-so cool with pastel colours… Having already launched “over ear” Momentum headphones last year, Sennheiser has just launched its new Momentum On-Ear range – targeting younger consumers. The company has worked hard to make the new model stand out – with the following top Unique Selling Points… » HALL 3.2 / STAND 104 Upscaling to UHD. Having four times as many pixels as Full HD is one thing, but achieving a great picture from Blu-ray or other HD inputs comes down to a powerful upscaler. This is one of Samsung’s key USPs. Samsung’s UHD TVs come with the same features as their other top of the line LCD sets. They have the same smart hub as the F series, including gesture and voice control and programme recommendation, based on the user’s watching behaviour. Panasonic “Reference” Plasma TV Only one cable is attached to the TV, thanks to an external connection box that can be hidden away. All other wires such as the LAN cable, HDMI, cable, satellite etc are plugged into the connector box, which connects to the TV using the latest HDMI technology. Unique Selling Points “Fashion” Design With unique colour combinations, the Momentum On-Ear headphones feature a headband and earpads finished in high-tech Alcantara, a specialised luxury material used by designers and automotive upholsterers for its unique combination of softness, durability, and breathable comfort. They also isolate the listener for an improved listening experience on the move, even in noisy urban environments. Colours include ivory, green, blue and black “pastels”. “Thumping” sound For younger users who like a more bass oriented sound, the high performance transducer system offers rich, detailed sound with a bass emphasis. Extra features The new headphones feature a single sided detachable cable with convenient in-line remote and mic for Apple iDevices, for easy control over music playback and to make and receive calls on the go. When a TV is not just a TV … taking the concept a few steps further One of Panasonic’s flagship products launched a little earlier this year, the TX55 VTW60 Plasma TV is indicative of the technological advances being made by the Japanese company – when it comes to adding new values to the offering. This TV has already become known as a reference in the industry. » HALL 5.2 / STAND 101 Sony BRAVIA UHD TV A unique combination of picture and sound quality along with NFC and smart features Sony is making a concerted effort to push back into the TV market with its latest offering – an unusual looking set due to the highly apparent speakers on either side of the screen. » HALL 4.2 / STAND 101 Unique Selling Points Picture quality With 4K resolution and tri-luminous display, enabling the TV to display a broader range of colours. Upscaling to 4K is assured by not one but two chips including 4K X-Reality Pro which only takes care of upscaling Full HD to UHD. Sound quality Traditionally, large flat TVs have a problem when it comes to delivering “big” sound, however with six speakers on the front of the TV, excellent audio reproduction is a major selling point. Smart TV features including NFC technology The TV has two separate remote controls – one with NFC. If the user places his or her NFC enabled smartphone on the NFC remote, a connection is made and everything that is on the smartphone becomes available on the TV – without any codes, passwords or logins. Unique Selling Points TOUCH TECHNOLOGY This is one of the only TVs in the world on which users can draw on the screen with a touch pen. It can be used for messages and notices, or even for presentations. This is only possible on a plasma TV. TWIN HD TRIPLE TUNER Two built-in tuners can receive satellite, cable and DVT signals. While one channel is being watched the other can be streamed to a second screen or recorded for later viewing. INDIVIDUALISED STARTING PAGE The TV is able to recognise the face of the person in the room, and presents a home page adapted to the preferences of the viewer. 40
CONSUMER lifestyle PRODUCT SPOTLIGHT Samsung Interactive Washing Machine New ways of commanding one’s washing machine – with new levels of capacity and economy Among the pioneers in the field of machine interactivity, Samsung is showing its new interactive washing machine at IFA 2013. Model number: WF 12F9E6P4W. » Hall 5.1/101 Beurer Connect Bathroom Scales at the heart of a clever home health programme Beurer has taken home health care another step forward with the introduction of connected scales – at the heart of an entire “virtual” health programme enabled by the new app – Beurer Health Manager. » HALL 4.1 / STAND 205 Unique Selling Points CLOUD-BASED SIMPLE design Direct data transfer via Bluetooth to the app and on to the cloud. Simple, easy to understand information on fat content, water and muscle content. Modern design with black or white gloss finish. Unique Selling Points User Interface The machine can be controlled from anywhere inside or outside the home using ones’ smartphone. Runs on both Android and iOS. Furthermore, if the machine has a problem, it produces a QR code, which when scanned by the user’s smartphone, puts him or her directly into contact with a help service, who will already know what the issue is and how to deal with it. Capacity This new machine has a huge capacity of 12 kg, for a compact external dimension, making it extremely attractive for European households where space is often at a premium. Ecobubble Technology Which makes a soapy foam cushion by dissolving detergent into the water and injecting air. This means it penetrates clothes faster so cleaning needs less hot water. Unique Selling Points TECHNOLOGY Innovative IonAir antibacterial technology The new ventilation system of Gorenje’s fridges features innovative IonAir active antibacterial technology which by releasing negative ions removes almost all bacteria, fungi and odours, and has a beneficial effect on the air and food in the fridge. Multiflow Cooling System With fourteen air channels provides high quality of food storage with verified preservation of vitamins and nutritive value of foods over a longer stretch of time. Gorenje “Ion” Generation Keeping your food fresher and full of vitamins in the long run Gorenje is back at IFA to prove that there are still plenty of features that can be added to differentiate cooling products for the kitchen. » HALL 1.1 / STAND 201 Memory function - AdaptCool Adaptive Intelligent System which automatically adjusts the refrigerator operation in accordance with the detected user’s lifestyle. Based on the anticipated use, the appliance arranges the optimum temperature level of the interior and consequently reduces power consumption to a minimum. Thanks to this, the new generation of Gorenje refrigerators rank in the top energy saving classes A++ and A+++. Gorenje opens its second refrigerator factory in Valjevo In July, 2013, Gorenje held a festive opening ceremony for its second cooling appliance plant in Valjevo. Mass production at the new plant was already launched in February this year. Attending the opening ceremony were Gorenje President and CEO Franjo Bobinac, other members of Gorenje Management Board and Supervisory Board, Prime Minister of the Republic of Serbia Ivica Dačić, Minister of Finance and Economy of the Republic of Serbia Mlađan Dinkić, and the mayor of the city of Valjevo Stanko Terzić. Gorenje's first cooling appliance plant in Valjevo, opened in 2006, was an important step in the Group's efforts to internationalize its manufacturing operations. Last summer, Gorenje started the construction of its second factory in this town and this February, mass production was launched there. The investment into the new plant amounted EUR 21 million. A Refrigerator by… Grundig Big name – new product categories – launched at IFA 2013 From the brand known in the past primarily for its home entertainment devices, Grundig is for the first time launching large home appliances at IFA. Here we spotlight their new refrigerator. » HALL 23 / STAND 101 Unique Selling Points Super Fresh section A special section of the fridge keeps meat and vegetables between zero and three degrees. It allows users to keep such products up to two times longer than in the past. technology Dual cooling frost free technology – no ice in freezer or cooler, and the eco sensor analyses how often the door is opened in general and adapts cooling accordingly. ENERGY Energy efficiency – A+++ is a big plus. Unique Selling Points Steam Power Heating Power FUNCTIONALITY A steam iron with the power of a steam generator. The iron generates 230 grams of steam and has excellent ironing results – comparable to those with a steam generator. According to the manufacturers, this is the first hand held iron with this much steam power (65 g/mn). At 3100 watts, this is an extremely powerful iron. Self-cleaning function… always a welcome feature! Rowenta Steam Force 50% more steam for impeccable ironing The SEB Group is at IFA in force this year with its key brands, Krups, Moulinex, Rowenta and Tefal. A truly revolutionary product is being presented – the Rowenta Steam Force Iron (DW 9240) – an iron that, according to the German top-of-the-range makers, delivers the same kind of steam power as those with cumbersome external steam generators. » Entrance South / 101 www.ifa-international.org IFA International • Monday 2 nd September 2013 41
