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Preview Edition - IFA International

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at w w conference & event preview Press Conferences Galore at IFA 2009! This year again, journalists are spoiled with the number of media events While IFA officially starts on 4th September, for the press, 2nd-3rd September is when it starts! Here, we have provided you the full Press Conference schedule at IFA this year. Download Podcast Download Video at w w Wednesday, 2. September 2009 Time 09:30 am - 10:30 am • Press Breakfast Siemens Location: Hall 1.1/Booth 101 Time 09:45 am - 10:30 am • Plural Media Launch Location: Media center Hall 6.3, Room B Time 10:30 am - 11:30 am • Press Conference Siemens-Electrogeräte GmbH Location: Hall 1.1/Booth 101 Time 11:30 am - 12:30 pm • Press Conference Miele with Dr. Reinhard Zinkann Location: Hall 2.1/ Booth 101 Time 01:00 pm • IFA-Opening Press Conference Location: Media Center Hall 6.3 Time 03:00 pm - 03:45 pm • Press Conference Robert Bosch Home Appliances Location: Hall 3.1/ Booth 106 Time 03:00 pm - 04:00 pm • Press Conference Metz Werke Location: Hall 21/ Booth 102 Time 04:00 pm - 05:00 pm • Press Conference LG Hausgeräte Location: Hall 1.1/ Booth 103 Time 05:00 pm - 06:00 pm • Press Conference Sony Europe Location: Hall 4.2/ Booth 101 Time 05:30 pm - 06:15 pm • Press Conference Jura Location: Media center Hall 6.3, Room B Time 06:00 pm - 09:00 pm • IFA Opening Press Reception by Showstoppers Location: IFA Red Lounge, Marshall-Haus (ground floor) Thursday, 3. September 2009 Time 10:00 am - 11:00 am • Press Conference Panasonic Location: Hall 5.2 Time 10:00 am - 11:15 am • Press Conference De’ Longhi Germany Location: ICC Salon Koch Time 11:00 am - 12:00 pm • Press Conference Deutsche Telekom Location: Hall 6.2/ Booth 101 Time 11:00 am - 12:00 pm • Press Conference Samsung Electronics Location: International Keynote Area, Hall 7.1a Time 12:00 pm - 01:00 pm • Press Conference Navteq The Map Driving a Mobile World Location: ICC Room 43 Time 12:00 pm - 01:00 pm • Press Conference Philips Location: Hall 22/ Booth 101 Time 01:00 pm - 02:00 pm • Press Conference Sharp Location: Hall 3.2/ Booth 101 Time 01:00 pm - 02:00 pm • Press Conference Vodafone Location: Hall18/ Booth 101 Time 02:00 pm - 03:00 pm • Press Conference Loewe Location: Hall 6.2/ Booth 201 Time 02:00 pm - 03:00 pm • Press Conference Navigon Location: Media center Hall 6.3, Room A Time 02:00 pm - 03:30 pm • Samsung Electronics, Mobile Computing Division; Press Conference and Product Launch -With Mr. Seongwoo Nam, Senior Vice President, Head of Computer Systems Division, Samsung. Location: ICC Roofgarden Room Time 03:00 pm - 04:00 pm • Press Conference LG Consumer Electronics Location: ICC Room 15.2 Stockholm Time 03:00 pm - 04:00 pm • Press Conference TomTom Location: ICC Room 8 Time 04:00 pm - 04:45 pm • Press Conference MERIAN scout Location: ICC Salon 17/18 Virchow Time 04:00 pm - 05:00 pm • Press conference Russell Hobbs Location: Hall 3.1/ Booth 108 Time 04:00 pm - 05:00 pm • Press Conference Toshiba Europe Location: Hall 7.3/ Room Berlin Time 05:00 pm - 05:30 pm • Press Conference Dometic GmbH Location: Hall 6.1/ Booth 202 Time 05:00 pm - 06:00 pm • BDA Press Conference @ Philips Location: Hall 22/ Booth 101 Time 05:00 pm - 06:00 pm • Press Conference Grundig Location: Media center Hall 6.3, Room A Dyson presents most advanced handheld technology Dyson's latest motor technology powers the most advanced handheld vaccuum cleaners. The Dyson digital motor V2 has enabled Dyson to engineer the DC31 and the DC31 Animal handhelds: small, light machines with a 10 minute battery life and constant, strong suction. Dyson press conference, 4 September, 12.00, Hall 4.1/204 Advertorial 8 IFA International • Monday, 31st August 2009

conference & event preview Media Week – Massive Media Event Germany’s Biggest International Media Gathering Happens at IFA With over 15,000 professionals from Germany and abroad, more than 6,000 journalists from 70 countries and approximately 1,250 exhibitors, the Medienwoche this year again will be one of Europe’s largest media gatherings and the most important communication platform of the international media industry in the German capital. Under the header medienwoche@IFA the media congress and the IFA have been drawn closer together to offer their visitors a concentrated week with trade fair, debates and events. “ m e d i e n w o c h e @ I F A ” is the event format for the convergent media world. It takes up all the Follow IFA on “Into Tomorrow” Dave Graveline and the Team are back again for the 7 th Time “Into Tomorrow with Dave Graveline” will once again be broadcasting their international show from IFA. For 14 years now, Dave Dave Graveline latest debates, explores international perspectives covering the entire media spectrum, examines interdisciplinary exchange, showcases new devices and technologies, and presents innovative content and business models. The transformation of the media market, the challenges facing media policy and society, innovative content and business models - these are the key topics at this year’s congress organized by the Medienboard and mabb, as well as at the gfu’s medienpolitik@ IFA. A number of further conferences, including the M100 Sanssouci Colloquium, make the medienwoche@IFA the largest industry gathering and his crew travel the world covering Consumer Electronics & Technology and this will be the 7 th IFA that they will report from in Berlin. Exhibitors with new products being announced at IFA are encouraged to contact Dave’s Producer Rob Almanza via rob@graveline. com for a possible interview opportunity. The “Into Tomorrow” Broadcast Booth will again be located in Hall 24 (the biggest stand in the smallest hall) throughout the 2009 IFA. In addition, Dave will be conducing for media professionals in Germany. Topics will include “Broadcast goes Internet. Will Things That Belong Together Grow Together?”, “Welcome to the world of high definition: Is HDTV an engine for digitalization?”, “New TV: Web Content”, “Journalism first!”, “Policy of Digital Disclosure - Uncertainties Surrounding Personal Data Sharing and Theft” (20th Trans-Atlantic Dialogue) and “New TV: Cutting-edge Multi-media Ideas and Concepts” just to name a few. l For further information: Tel: +49.331.743 8771 guest interviews during the ShowStoppers Press event in the evening on 2 September. The “Into Tomorrow” Team will also be videotaping each of the interviews as they have in years past as well as producing two IFA highlight videos for their radio and TV audience. They will also produce “Video Stand Tours” for many Exhibitors. l Stop by their web site at: for more info. Looking forward to seeing you again, in Berlin, Dave! Hall 24 Experience The Future at IFA 2009 TecWatch Gives Ideas and solutions for the media, communication, ease of operation and the lifestyle of tomorrow. This year again at IFA, TecWatch will present exciting prospects for new markets in Hall 5.3. Television and web technologies are converging to form new, interactive media, with screens presenting t h r e e - d i m e n s i o n a l entertainment and information. TecWatch exhibits are divided into five theme categories: • Easy Living With products and services ranging from an automated household, eco-friendly home appliances, a mobile car sharing centre, to navigational aids for the blind, exhibitors will be showing how in future sophisticated technology will make people’s lives easier, more comfortable, safer and more healthy. • Personal Home Are broadcasting networks determining our media consumption habits? In future we will no longer accept this lack of choice. New, interactive media concepts will offer personalised content – be it in the living room, on the move, on large TV screens or portable, pocket-sized electronic devices. • Innovative Audio What follows when analogue radio goes? There are a number of alternative technical developments offering themselves as the sequel to traditional radio, and there are modern networking solutions waiting to play music and voice content in the entire house. TecWatch has the bigger picture. • Smart interfaces The consumer electronics and telecommunication products of tomorrow will no longer need keys and buttons. Future generations of devices will react to voice commands and gesturing. Screens will also become more and more adapted to human requirements. They will be able to display a third dimension, just as our natural ability to observe things expects. • Theseus This is the name of a research project sponsored by the Federal Ministry of Economics and Technology whose aim is to make all digital knowledge on the internet accessible in easier and more efficient ways. TecWatch is open from 10 a.m. to 6 p.m. for the entire duration of the fair. l Hall 5.3 IFA International • Monday, 31st August 2009 9

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