ADVERTORIAL HOME CINEMA
ADVERTORIAL HOME CINEMA EPSON CONTINUES TO GROW MARKET SHARE FABULOUS NEW PROJECTORS SET TO BE RELEASED AT IFA 2008 IFA International’s “spies” have been snooping around Epson HQ in Europe, and confirm that some amazing new products are set to be officially launched at IFA 2008. In this respect, don’t be surprised if the company further grows it’s market share – along the upward trend they’ve been enjoying over the past years. WORLD LEADER Epson has held the highest share in the global projector market since 2001 and in the EMEA area (Europe, Middle-East and Africa) since 2003. In the Home Cinema Projection market, Epson dominates the market with 27% market share in Q2, CY08 (source “Futuresource Consulting 2008 EMEA”). 2008 – A GREAT VINTAGE! 2008 is a great year for Epson, with the launch of 20 new products, one third of them dedicated to Home Cinema! EPSON’S CORE TECHNOLOGY – 3LCD – “THE POWER OF 3” ASTONISHING, TRUE-TO-LIFE COLOURS Capable of displaying up to 68.7 billion true-to-life colours with 12 bit processing, projectors based on 3LCD technology deliver rich, vibrant colours and true clarity, creating an astonishing level of realism with every viewing. Each primary colour in a 3LCD projector has its own dedicated chip. This 3-chip design delivers constant colour, which allows higher colour luminance. INCREDIBLE DETAIL WHY 3-CHIP VS. 1-CHIP? - NO “RAINBOW EFFECT” The rainbow effect that may be seen only on 1-chip sequential colour projection systems is the result of a rotating colour wheel that spins at a rapid speed and displays colours sequentially. Viewers who perceive this blurring or separating of colours may find it annoying and distracting. Projectors powered by 3LCD technology have 3-chips and a solid-state optical design so there is no colour breakup or rainbow effect. Smooth, seamless colour combined with an unparalleled gray-scale range delivers incredible detail to every image displayed by a 3LCD projector. Gray-scale is the shades of gray (from black to white) required for greater image depth and detail; it allows greater variation in shadows and brings superior accuracy to colour, creating a jaw-dropping, true-to-life visual experience. HIGHER BRIGHTNESS 3LCD technology delivers sharper and brighter images with superior gray-scale detail. 3LCD projection efficiently uses light to project to the screen with no colour disruption. On the other hand, 1-chip sequential colour projectors use a rotating colour wheel that spins at a rapid speed and displays colours sequentially. For some users this results in images displaying colour break-up or “rainbow effect” which can be annoying and distract from the viewing experience. Hall 21 / Stand 103 22 www.ifa-international.org IFA International • Monday, 25 th August 2008
at w w w.ifa-international.org PRODUCT TRENDS BROWN GOODS GO WHITE TREND TO WHITE UNDERLINED IN NEW OFFERING FROM FSC One of the main reasons top trade professionals attend IFA is to learn about new design trends. IFA International spoke to Melanie Wolf, press officer for Fujitsu Siemens computers about the trends with Fujitsu Siemens… one of the “leading lights” in the European PC sector. Download Podcast We have just launched our new “design language”, which means all of our products will have the same design elements from notebooks to displays and even to our service. IFA is a very good platform for us, because we are starting with our consumer products, meaning we will show our latest design, products, and portfolio of laptops, desktops, and home servers. “Connected life” is part of this, as well as “Mobile life”. I see, looking at your computers here that the design is very different. When we talk about the design we not only need to talk about the outside, but also the inside, what we call the core and shell concept; The core refers to the technology inside, where the interface connects people to the technology. And then we have the shell, which is more or less the outside: the look and feel. Yesterday, I saw there was a brand of fridges with the colour white and even here I see you have a white laptop. Do you think white will be a trend? I think white in general will be a trend because we did a survey before we entered the market and this was not so much about the colour, but many people mentioned that white is a trend. Going back to our concept, it is not necessary that all of our shells will be in white. We are starting with white but there may be other colours as well. In the business region, we are using the same dialogue but the colours are different. It’s m o r e of the concepts, design, usability, these are all points that are taken into account of a new design. Last year, we saw the big launch of your home server concept. How is that going, how are people finding the idea of having a home server, is it becoming more commonplace? I think that people still need to be educated, but we are seeing the first steps as people’s lives are getting more digital. More and more people need to store their personal data, (photos, videos, movies, and important financial data), so they need a secure place at home to for this, and we see a very good platform for our home server as regular backup. Hall 13 / Stand 101 One of the advantages of this new Entertainment Centre is that it’s from Medion’s design line so it has a very stylish appearance and can be easily integrated in your living room. It also replaces your satellite receiver and your Blu-ray player, meaning you don’t need to buy them separately. Besides that, it’s still like your standard PC. There is a wireless keyboard meaning Internet is accessible via your TV. We will be showing it for the first time with integrated Blu-ray player, which is the new focus and it has an HDMI output to use with your Full-HD TV. Does it record in HD? Yes there is a standard HD disk integrated, with up to one terabyte capacity. So you can store thousands of movies and photos in it and of course, hours of recorded TV. HD MULTIMEDIA AND NEW MOBILE DEVICES FROM MEDION BLU-RAY MEDIA CENTER, INNOVATIVE NEW LAPTOP AND “NETBOOK” AT HEART OF OFFERING What else is new with Medion? You have a new laptop, which is very cutting edge. Well we’ve got a new laptop, but it’s really a “netbook”. It’s a new category of “second” notebooks that are for people who already have a notebook and need a simpler and lighter second notebook for business travel. It’s a 10-inch notebook, which is small, but still has the standard keyboard and has all the standard applications for office or for living room use. Tell me about the bigger laptop with the new processor… It will be one of the first notebooks with the Intel Centrino 2 platform and we are quite proud to be one of the first with this in the market. It is a slim form factor and it can only be this slim because it has an energy-saving processor inside. It also has a real highend graphics card inside and Download Podcast at w w w.ifa-international.org IFA International met with Yvonne Metje from Medion to get a preview glimpse of new items to be released at IFA… we asked her about the new Entertainment Center PC to be launched in Berlin… a premium sound system… and of course, all the other notebook standards, such as WLAN and integrated webcam. Where are your products being distributed at the moment? Well these are not in the European market yet, but they will be distributed first in Germany, then in other Western European countries, starting with the UK, France, Italy and Spain. Hall 10.2 / Stand 101 IFA International • Monday, 25 th August 2008 www.ifa-international.org 23
