TRADE NEWS EURONICS
TRADE NEWS EURONICS International Increases Presence at IFA 2007: EURONICS International, Europe’s largest consumer electronics buying group with about 9,400 points of sale and an overall turnover of some 10.8 billion, will emphasize its leading role in specialist retail in Europe at this year’s IFA. At the EURONICS booth in hall 5.3, which will cover an area of 400m 2 , the group will show a selection of its successful concepts from European member countries. This will include particularly successful projects in the fields of shop concepts, advertising, e-commerce and members’ communication. Additionally a prototype of an international product information system will be presented at the EURONICS International booth. Further, the current core ranges and presentations of the latest generation products will be on show in the special EURONICS showroom. EURONICS with its presence during IFA especially addresses member retailers, by giving them propositions for their daily business. “We are convinced of the competitiveness of our retailers and the buying group and will use the IFA to demonstrate this,” says Werner Winkelmann, CEO of EURONICS Deutschland AG and President of EURONICS International, justifying its IFA commitment. “Because the IFA provides important and fundamental insights into the increasingly convergent and highly innovative consumer electronics market, our strategic partnership means that we can meet the information needs of our members exactly,” says Winkelmann. 24 IFA International • Friday, 24 th August 2007
TRADE NEWS ElectronicPartner intensifies long-standing partnership with the IFA From left to right: Dr. Christian Göke,COO Messe Berlin, Hans-Joachim Kamp, Chairman of the Consumer Electronics Trade Association in the ZVEI, Bendedict Kober, Manager of Euronics Germany eG, Dr. Rainer Hecker, Chairman of the Supervisory Board of Gesellschaft für Unterhaltungs- und Kommunikationselektronik (gfu) and Hans Wienands, Business Director CE of Samsung Electronics GmbH. The international dealers’ cooperative group ElectronicPartner is intensifying its long-standing and successful partnership with the IFA’s organisers, Gesellschaft für Unterhaltungs- und Kommunikationselektronik (gfu), and Messe Berlin. In 2005 ElectronicPartner was one of the first to support holding the IFA every year, and for decades has been an enthusiastic participant at the world’s leading trade show for consumer electronics. “We are putting great effort into planning a fair stand to present visitors with much more than the usual IFA topics. Over a display area covering 200 square metres we will be showing consumers and trade visitors an EP: outlet made of glass in order to demonstrate what it means to be a real full-range supplier featuring innovations, design and lifestyle, along with service with a difference that gives customers everything they need. especially the interested members of our trade visitor audience. In addition to customary CE themes our EP: Competence Centre will be showing everything that makes life easier for the consumer where technical systems are concerned. This will also include products from the worlds of IT, telecommunications and multimedia”, is how Oliver Haubrich, Chairman of the Board of Management at ElectronicPartner explains the group’s commitment to the IFA. “For us as the IFA’s organisers, an even closer partnership between the gfu and international dealers’ cooperative groups is of fundamental importance to Europe’s leading consumer electronics trade show. Along with partners such as Electronic Partner we are continuing to establish the IFA as the leading industry event and business platform, thereby ensuring a successful participation for all. TELERING marketing announces strategic co-operation with gfu The dealers’ buying group Telering Marketing GmbH & CoKG was the third such organisation to agree to work together with the IFA. The discussions and negotiations about this arrangement were successfully concluded today and as a result telering will be lending its active support to the IFA. As in previous years at the International Funkausstellung, telering Marketing GmbH & CoKG will again be represented with its own large stand at the international dealers’ centre. Franz Schnur, General Manager of telering, and Dr. Rainer Hecker, Chairman of the Supervisory Board of the IFA organizer gfu (Gesellschaft für Unterhaltungs- und Kommunikationselektronik), also speaking on behalf of Messe Berlin, announced this strategic cooperation today. “We had no doubts about immediately accepting the offer to cooperate with the gfu and Messe Berlin in order to actively support the IFA, the most important event for the industry, and to ensure that it fulfils its potential”, emphasized Franz Schnur. “We will be represented by an entirely new information stand, where we can provide visiting dealers with comprehensive details about the advantages of belonging to telering.” “We are particularly pleased that we have also been able to find a cooperating partner for the IFA, in the form of telering Marketing GmbH & CoKG, which is devoted to maintaining the three-stage distribution system via the wholesale sector. This gives an additional and important emphasis to the IFA as the world’s major consumer electronics trade show”, added Dr. Rainer Hecker. Franz Schnur also commented: “Our increased commitment and our cooperation with the IFA have already met with the widespread approval and active support of wholesalers. The wholesale companies will also be conducting their own activities aimed at encouraging as many dealers as possible to attend the IFA. This clearly shows how popular an event the IFA is and how highly it is rated by specialist wholesalers.” More details about telering Marketing GmbH & CoKG can be found at www.telering.de. Our in-house trade fair team is planning an all-new presentation that will make the ElectronicPartner concept something that all visitors can identify with, The trade visitors are the real VIPs at the IFA”, explains Dr. Rainer Hecker, Chairman of the Supervisory Board of gfu. Dealers´ buying group telering Marketing GmbH & CoKG and Messe Berlin GmbH announcing a strategic cooperation. l. to r.: Jens Heithecker, Director Messe Berlin; Dr. Rainer Hecker, Chairman of the Supervisory Board of GFU ; Franz Schnur, Executive Director Telering; Hans-Joachim Kamp, Chairman of the Consumer Electronics Trade Association in the ZVEI, Member of the Supervisory Board of GFU. IFA International • Friday, 24 th August 2007 25
