Weekend Edition - 2018 Edition

KITCHEN LIFESTYLE A

KITCHEN LIFESTYLE A broad Spectrum of brands Tim Wright VP Appliances Europe MEA, Spectrum Brands With its portfolio of wellknown household names, global consumer products company Spectrum Brands continues to expand. We started by asking Tim Wright, VP Appliances Europe MEA, Spectrum Brands about innovations being showcased at IFA 2018. Key launches at IFA are our Russell Hobbs Retro Food Prep collection launching on the back of the successful Retro Breakfast range. In addition, we are introducing Perfect Toast technology on all toasters and WhirlTech Brewing technology in our coffee makers. For George Foreman Grills, we are introducing two key products focusing on innovation and design. The Evolve Grill includes a unique, smart temperature probe for perfect cooking every time and the Steel Grill boasts full steel upper housing with standout design and aesthetics. What innovations can you reveal outside of the kitchen? For Remington, innovation includes Advanced Colour Protect featuring unique sensors, which tailor temperature to hair types during styling by reading air temperature, then regulating heat whilst the advanced conditioning grill transfers micro conditioners infused with UV filters and Shea Oil as you blow dry. For male shave, we are launching our Ultimate Series of premium foil and rotary shavers with their innovative ComfortSpin Heads for the more sensitive shaver which work by the outer Teflon-coated cutters rotating anticlockwise whist the inner cutters rotate in a clockwise motion for minimal irritation and enhanced comfort.” What changes do you notice across your various markets? We are seeing lifestyle trends move with an increased level of cooking at home and city living. Consumers are engaging with technology and looking for time-saving solutions as they seek a balanced lifestyle. Product life cycles are decreasing and online purchasing is increasing. How important is IFA? As one of the biggest fairs in our sector, IFA is very important to our business and we use it to present our latest launches to trade partners, press and consumers – it is a fantastic platform to present our latest launches » HALL 4.1 / Stand 208 56

KITCHEN LIFESTYLE SMALL APPLIANCES PRODUCT SPOTLIGHT IFA Home Appliances KEY SELLING POINTS 1 12 speed settings from 120rpm to 7,200rpm 2 Eight temperature setting from 37–120 degrees Celsius 3 Accessories include a cooking basket, vegetable slicer, spatula and measuring cup FLAMA SHOWCASES CONNECTED COOKII Flama is unveiling a new version of its Cookii cooking machine that features wireless connectivity, meaning consumers can control it on smartphones and tablets via the app. The Portuguese company says that by using the app, consumers can programme the machine, synchronise recipes and carry them out step-by-step. More than 200 recipes are available on the app, through which users can also save their favourite dishes. Another new feature of the Cookii is the ability to create a schedule of selected dishes for the day. Even better, the Cooki app helps prepare a shopping list for these dishes. » HALL 8.1 / Stand 108 KEY SELLING POINTS 1 Sleek design, in black colourway 2 Sensors select the optimum programme to rise and rest the dough 3 Accessories include a measuring cup and measuring spoon PANASONIC ZP2000 BREAD MAKER Catering for family mealtimes and social occasions couldn’t be simpler than with the 18 convenient autoprogrammes for baking everything from cakes, pizza dough and jam to gluten-free breads at the touch of a button. When the ZP2000 switches on, two temperature sensors work in unison to ensure the dough rises consistently during the baking process. To avoid any baking mishaps, the machine uses information from both sensors to select the optimum programme to rise and rest the dough in any environment. One sensor measures the internal temperature of the bread maker, while an innovative second sensor gauges the ambient room temperature. » HALL 5.2 / Stand 101 BRITA is partnering with leading appliance manufacturers ADVERTORIAL BRITA filtered water simply tastes great, which is why millions of consumers around the world enjoy its products, from water filter jugs to the new on the go water filter bottles, all the way to sophisticated pressurised water filter systems. BRITA has developed a particularly high level of expertise in the preparation of hot drinks. This is because BRITA filtration reduces hardness and metals from tap water helping coffee achieve a richer aroma, tea to demonstrate its complex flavour and appear free from unsightly streaks. What is more, BRITA protects highquality domestic appliances from limescale build up, thus significantly extending their service life. Thanks to the collaboration between BRITA and reputable manufacturers in the household appliance industry, consumers can purchase both small and large electrical appliances that are directly fitted with integrated BRITA water filter systems: Espresso machines, automatic coffee makers, kettles, tea makers or refrigerators can all now benefit from the positive attributes of BRITA filtered water. In addition to improved flavour and appliance protection, particularly in terms of lifestyle benefits, there is also the practical two-in-one aspect. The filtering of the water and the preparation of hot drinks, for example, is now a one-step process that saves time and space. BRITA Integrated Solutions Partners such as Bosch, Siemens, Russell Hobbs, Morphy Richards, Philips Saeco, Liebherr and Samsung have been fitting BRITA filter systems for some time, in order to benefit from the advantages of BRITA filtered water. There are many water filter systems – why choose a partnership with BRITA? Established in 1966, the company now has a presence in more than 66 countries, making it one of the leading companies worldwide in the field. As a result, the familyowned German company is now internationally recognised as the undisputed expert in water filtration. For more on BRITA, visit www.brita.net The following BRITA “Integrated Solutions Partners” are part of IFA 2018: Hall 3.1 / Stand 101 Hall 2.1 / Stand 201 Hall 9 / Stand 205 Hall 22 / Stand 101 Hall 4.1 / Stand 208 CityCube Hall B / Stand 101 Hall 1.1 / Stand 101 www.ifa-international.org IFA International • Saturday 1 st & Sunday 2 nd September 2018 57