Wirtschaftsregion Mainfranken

eing developed and tested in cooperation with non-university
research institutions and companies in Main Franconia. In
the Main-Spessart district, an innovative approach to regional
healthcare is being taken with the construction of a new central
hospital combined with the establishment of networked intersectoral
health centres.
die Wiederaufnahme der ambulanten Kur als Pflichtleistung der
Krankenkassen. Neben der hohen medizinischen Kompetenz
bietet die Region zudem vielfältige Weiterbildungsmöglichkeiten
von Zertifikatslehrgängen bis hin zu berufsbegleitenden
Hochschulangeboten im Bereich der Gesundheitswirtschaft.
Mit dem ZTM Zentrum für Telemedizin Bad Kissingen hat
sich der innovative Einsatz moderner Technologien zur Verbesserung
der Gesundheitsversorgung zukunftsfähig etabliert.
In Zusammenarbeit mit medizinischen Institutionen wie dem
RHÖN-KLINIKUM Campus Bad Neustadt, dem Universitätsklinikum
Würzburg und weiteren Einrichtungen werden
telemedizinische Anwendungen und Digitalisierungsprojekte in
Mainfranken entwickelt und sowohl regional als auch bundesweit
umgesetzt.
Zwischen den Akteuren der Gesundheitswirtschaft bestehen
mainfrankenweit vielfältige Kooperationen und Netzwerke.
Auf Landesebene gehören das Bäderland Bayerische Rhön,
Haßberge, Main-Spessart, Schweinfurt und Würzburg zu den
Gesundheitsregionenplus des Bayerischen Gesundheits- und
Pflegeministeriums. Hier wird durch innovative Projekte und
Vernetzungen die Qualität der medizinischen Versorgung, der
Gesundheitsförderung sowie der Pflege weiter gesteigert.
Foto: e-studio Stefan Wollin
In the northern part of Main Franconia – Bäderland Bayerische
Rhön – the five spa towns of Bad Bocklet, Bad Brückenau,
Bad Kissingen, Bad Königshofen and Bad Neustadt have been
working closely together for 20 years on further developing and
marketing modern health services. This region, which bears
the ”Gesundheitsregion Bayern” seal of quality, has an aboveaverage
density of healthcare businesses, including more than
40 clinics and convalescence facilities with a focus especially on
the health and spa sector, i.e. prevention and rehabilitation, as
well as health tourism. In terms of total employment, the share
of employees in the healthcare industry in the district of Bad
Kissingen is the highest in Bavaria with about 28 per cent. Bad
Kissingen, according to an Emnid survey the most famous spa
town in Germany, has been a UNESCO World Heritage Site on
the Great Spa Towns of Europe list since 2021. In future, new
opportunities will arise, especially for the health resorts in Main
Franconia, due to the reinstatement of outpatient convalescence
as a standard benefit offered by the health insurance companies.
In addition to its high level of medical expertise, the region also
offers a wide range of further education opportunities, from
certificate courses to part-time university programmes in the
healthcare industry. With the Zentrum für Telemedizin (ZTM)
in Bad Kissingen, the innovative use of modern technologies to
improve health care has become established in a sustainable way.
In cooperation with medical institutions such as the RHÖN-
KLINIKUM Campus Bad Neustadt, the University Hospital
Würzburg and other institutions, telemedicine applications and
digitalisation projects are being developed in Main Franconia
and implemented both regionally and nationwide.
There is a wide range of collaborations and networks involving
the stakeholders in the healthcare industry throughout Main-
Franconia. At the state level, Bäderland Bayerische Rhön, Haßberge,
Main-Spessart, Schweinfurt and Würzburg belong to
the Bavarian State Ministry of Health and Care’s Gesundheitsregionenplus
network. Innovative projects and networks are
working to further improve the quality of medical care, health
promotion and nursing care.
The second healthcare market also plays an important role
for Main Franconia: as health awareness increases, so does the
willingness to privately bear the costs of health and well-being.
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