Wirtschaftsregion Mainfranken

textile accessories – headwear, neckwear and knitwear as well as
functional socks – with production facilities in Germany and
Italy and a significant customer base all over the world. The
Schweinfurt-based business even exports its multifunctional
scarves, which are cooling or warming, wick away moisture
or protect against UV radiation, to Asia. In-house electricity
production, the recycling of PET and marine plastic and use
of water-based or even vegetable-based dyes are as much a part
of the company’s DNA as social inclusion in production. The
approximately 80 employees were able to celebrate their tenth
anniversary in the new “P.A.C. Green Factory”. The CO 2 ­
optimised textile fac tory is comprehensively digitised and offers
6,000 square metres of space for production and logistics, as
well as another 1,200 square metres of office space for up to 200
people. In 2023, P.A.C. was awarded the Bavarian SME Prize for
outstanding entrepre neurial achievements as a supporting pillar
of the Bavarian economy and so ciety and honoured as one of
“Bavaria’s Best 50” of 2023.
Zweifel gelungen ist. Heute ist die Firmengruppe mit einem
Markenumsatz von 915 Mio. Euro im Jahr 2021 eines der größten
europäischen Fashion- und Lifestyle-Unternehmen und auf
allen Kontinenten präsent. Schon seit vielen Jahren ziert der
Schriftzug s.Oliver nicht nur Kleidungsstücke, auch Lizenzen
für Parfüm, Accessoires, Brillen, Schmuck, Uhren und Heimtextilien
werden vergeben. Der Erfolg des Modeunternehmens,
das über 5100 Menschen auf der ganzen Welt beschäftigt,
davon rund 1600 in der Region, wird aus dem kleinen Rottendorf
bei Würzburg gesteuert. Das Unternehmen wächst stetig,
auch dank der Bildung und Positionierung neuer Marken wie
Comma, Liebeskind Berlin oder Copenhagen Studios. Um die
hochentwickelten Logistikprozesse abbilden zu können, investiert
die Gruppe aktuell einen hohen zweistelligen Millionenbetrag
in ein neues Logistikzentrum in Dettelbach, das ab 2024
mit einer Nutzfläche von 78.000 Quadratmetern nahezu alle
Logistikprozesse der Marken abbilden wird und für rund 60
Mio. Teile Warenausgang im Jahr ausgelegt ist.
Eine ebenso beeindruckende Erfolgsgeschichte kann Drykorn
vorweisen. Unternehmensleitung, Verwaltung sowie Design,
Produktmanagement und Logistik des Labels befinden sich
am Firmensitz in Kitzingen. Von Marco Götz im Jahr 1996
aus einem Faible für Damen- und Herrenhosen heraus gegründet,
hat sich das Unternehmen innerhalb weniger Saisons zu
S.Oliver owner Bernd Freier started out similarly small in
1969 – with a 25 square metre boutique called “Sir Oliver” in
Würzburg’s city centre. Coming from a humble background,
the founder chose Oliver Twist as the namesake for his business
– a boy who sets out to seek his fortune with great courage. And
this has undoubtedly succeeded. Today, the Group of companies
is one of the largest European fashion and lifestyle companies
with a brand turnover of 915 million euros in 2021 and
has a presence on all continents. For many years now, the s.Oliver
logo has not only adorned items of clothing, but licences have
also been granted for perfumes, accessories, eyewear, jewellery,
watches and home textiles. The success of the fashion company,
which employs more than 5,100 people around the world, about
1,600 of them in the region, is managed from the small town of
Rottendorf near Würzburg. The company is growing steadily,
also thanks to the establishment and positioning of new brands
such as Comma, Liebeskind Berlin or Copenhagen Studios. In
order to be able to cover the highly developed logistics processes,
the Group is currently investing an amount in the high doubledigit
millions in a new logistics centre in Dettelbach, which will
cover almost all of the brands’ logistics processes starting from
2024 with a floor space of 78,000 square metres and is designed
for around 60 million outgoing goods per year.
Drykorn has an equally impressive track record. The label’s
management, administration, design, product management
and logistics are located at its head office in Kitzingen. Founded
by Marco Götz in 1996 out of a liking for women’s and men’s
trousers, the company developed into a full-service provider
and international fashion label within a few seasons. It enjoys
cult status among its fans and stands for a sustainable idea – for
example, the company plants a tree seedling in the mangrove
forests of Madagascar for every order that is not returned in
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