Wirtschaftsregion Mainfranken

Zeitlose Mode made in Mainfranken von WOTE
Timeless fashion made in Main Franconia by WOTE
full – as well as exceptional quality in an upmarket price range.
Over two thirds of all the garments are produced in Europe.
“Metropolitan, accessible and progressive” are the characteristics
that define the label and appeal to style-conscious individualists
– with its own stores in major European cities too. The Kitzingen-based
company wants to become more global and increase
its export share in the next few years.
einem Komplettanbieter und internationalen Modelabel entwickelt.
Es genießt bei seinen Fans Kult-Status und steht für
eine nachhaltige Vorstellung – beispielsweise pflanzt die Firma
für jede Bestellung, die nicht vollständig retourniert wird, einen
Baum-Setzling in den Mangrovenwäldern auf Madagaskar –
und besondere Qualität in einer gehobenen Preisklasse. Über
zwei Drittel aller Bekleidungsstücke werden in Europa produziert.
„Metropolitisch, erreichbar und progressiv“ sind die
Eigenschaften, über die sich das Label definiert und stilsichere
Individualisten anspricht – auch mit eigenen Stores in europäischen
Metropolen. Für die nächsten Jahre wollen die Kitzinger
glo baler werden und ihren Exportanteil weiter erhöhen.
Die 1982 gegründete MINX Fashion GmbH macht sich nach
der Übernahme und Sanierung durch Philipp von Ilberg,
Marcus Kossendey und Alexander Heyduck 2017 auf, den
europäischen Markt zu erschließen. Neben der DACH-Region
(Deutschland, Österreich, Schweiz), die den Kernmarkt repräsentiert,
haben die Schwarzacher dabei das europäische Ausland
im Fokus. Ihr Label MINX ist eine Premium Ready-To-Wear-
Kollektion für stilbewusste Frauen. Das zweite Label Sallie
Sahne richtet sich auf dem gleich hohen Niveau an Größen von
42 bis 54. Besonders der Sinn für zeitlose Eleganz, Qualität und
Foto: WOTE
MINX Fashion GmbH, founded in 1982, set out to enter the
European market in 2017 after being taken over and restructured
by Philipp von Ilberg, Marcus Kossendey and Alexander
Heyduck. In addition to the DACH region (Germany, Austria,
Switzerland), which represents the core market, the Schwarzachbased
company is also focusing on other European countries. Its
label MINX is a premium ready-to-wear collection for styleconscious
women. The second label Sallie Sahne caters to sizes
42 to 54 while providing the same quality. The sense of timeless
elegance, quality and an awareness for the craft of tailoring are
what sets their work apart. Anja Diskin, who previously worked
for well-known labels in haute couture, is responsible for the
design, which is developed in the in-house design studio for
“Made in Europe” production – primarily in Italy and Eastern
Europe. Two main collections and two intermediate collections,
each with around 80 to 20 styles, are developed by the currently
20 employees each year.
Authentic Style, based in Marktbreit, has been designing,
producing and selling fashion for young people since 1991.
The second generation of the family has already taken over
the management of the company. With its own brands such
as Eight2Nine and SkyRebel, the company has developed into
a leading fashion provider in the young fashion segment. It is
active in both B2C and B2B sectors and covers the entire value
chain, from production to shipping.
Czerny Manufaktur GmbH from Gemünden, a company with
a history of more than 80 years in the fashion industry, should
not be missing from the line-up of Main Franconian fashion
de signers with a long tradition. With the sisters Magdalena
Cromme and Eva-Maria Czerny, the business, founded in 1941,
is already under the management of the third generation of the
family. The company became known nationwide mainly for folk
fashion and the “Basset” label created in 1984, which is now
history. It was completely replaced in 2021 by the “Von&Zu”
brand, which was launched in 2014 and developed in parallel.
This was the fashion company’s response to their customers’
changing demands. Today’s target customer is not necessarily
younger, but at least 35 years old and younger at heart. The
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