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Download as PDF - Touratech Nordic

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Red Bull Romaniacs<br />

Alongside its top riders, <strong>Touratech</strong> Racing also sent an<br />

enduro amateur to race at the Red Bull Romaniacs Hard<br />

Enduro Rally. Alex Schönborn learned that the “hobby”<br />

cl<strong>as</strong>s at the RBR h<strong>as</strong> nothing to do with enduring<br />

boring dirt roads.<br />

Like all sports, offroad motorbike racing thrives on m<strong>as</strong>s<br />

participation. The stars create the interest, but everyone<br />

wants to take part. Otherwise the sport just degenerates<br />

into a TV event. The structure of the <strong>Touratech</strong> Racing team<br />

recognises this.<br />

As well <strong>as</strong> a number of top-cl<strong>as</strong>s riders whose t<strong>as</strong>k is to<br />

achieve top rankings in the international events, the team<br />

also includes experienced endurists who do not have professional<br />

ambitions. These riders take part in all major races<br />

and series in the appropriate cl<strong>as</strong>ses.<br />

Their experiences with the <strong>Touratech</strong> products they use accurately<br />

reflect the expectations of “normal” enduro riders. This<br />

allows the development department to gain important insights that<br />

ensure they develop products that meet the market’s needs.<br />

The fact that these insights are gained under extreme physical stress is<br />

something that marketing man Alex Schönborn knows all about. He<br />

h<strong>as</strong> a story to tell about the first time the <strong>Touratech</strong> Racing team took<br />

part in the Red Bull Romaniacs, allegedly the hardest enduro rally in<br />

the world, in Romania.<br />

“Our top rider and extreme specialist Gerhard Forster starts in the<br />

professional cl<strong>as</strong>s and h<strong>as</strong> to compete against the entire international<br />

“hard enduro” elite. It’s no e<strong>as</strong>y t<strong>as</strong>k! My colleague Ian Rowley starts<br />

the race in the Expert Single cl<strong>as</strong>s along with his long-standing team<br />

partner Rolf Epting. For my part I’m competing in the hobby cl<strong>as</strong>s.<br />

At this point I’m still thinking: ‘hobby cl<strong>as</strong>s – that shouldn’t be too<br />

much of a problem.’<br />

“The format of the rally is straightforward.<br />

The prologue qualifying event is held on Saturday. This decides<br />

the starting lineup for the first off-road day. Four race days<br />

follow, which with one exception start and finish in Sibiu.<br />

Made for Adventure<br />

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