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Zirve Eki - ISTANBUL REstate

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Jonathan Roberts: I think that, I mean Edward put his finger<br />

on, that is a question of how long he sees himself investing in a<br />

particular building or project. So, if it is for the short term, I guess<br />

these issues would be related to the sales side of it. If it is slightly<br />

longer term, then you can take a long term view because he is<br />

taking advantage of the cost savings that Edward is mentioning.<br />

So, I think that is a point of view he would approach it from. One<br />

of the things he does always go on about is the presentation side.<br />

I think these are the two sides of the presentation. This is one that<br />

Mr. Hakan was showing here great imagination; something obviously<br />

very different and interesting. On the other side is actually the hard<br />

figures. And he likes to see something on a PowerPoint presentation<br />

for five or four pages. He even challenges me sometimes. So, I<br />

suppose there is the two sides to it. One is the creative side one<br />

is the business side. And mostly it is the business because he tends<br />

to be stronger on the business side obviously. But that's no reason<br />

why they can't connect with the creative people either, and I'm<br />

in the middle of that game, sometimes trying to bring them together<br />

where something can actually be done.<br />

Edward Mayer: Yeah, I mean put the construction network<br />

that we are developing in Saudi Arabia. We take these functions,<br />

these processes or these features such as screens or louvers to<br />

work with a lighting, to reduce solar heat came of the building.<br />

Because the greatest loss, the greatest loss of energy in the building<br />

is the heating of the building or the cooling of the building. And<br />

in a place like Riyadh, the sun is what is going to be creating the<br />

worst on your building. Now you don't want to just create punched<br />

windows that are so small that you get no light within the space.<br />

Because then what we are creating is a lower quality of life. So<br />

light is a very important part of life and that is very important to<br />

LEED also. It is not just about being sustainable in terms of the<br />

energy but also being a higher quality of life. So by using these<br />

louvers, you can then arrange these louvers in a very aesthetic way<br />

and now your are combining both the art as well as the technology<br />

in developing the building. So that you are not just merely creating<br />

a building that is LEED efficient technologically but as well as<br />

aesthetically pleasing. And basically the whole idea about form<br />

follows function where that the form of the building now is actually<br />

expressing its function, expressing how it is working and what is<br />

it doing. And that is one of the things that we envisioned trying<br />

to develop in all of our architecture as well as with the client is<br />

expecting the architecture within the King Abdullah Financial<br />

District to express.<br />

Jonathan Roberts: I am going to say. I mean I guess the actual<br />

productivity; the output of the building is a critical part of it, isn't<br />

it? If the spaces inspiring and then what is produced by the business<br />

is all the people are living inside.One's hope is inspiring and that<br />

in itself leads to profitability in everything which is what your<br />

investor wants. So, I can see how it all fits around. The actually<br />

technical side it , obviously, I'm not an expert, I am listening very<br />

intently because it moves very fast I think, like a lot of these modern<br />

sort of areas. These new things happening all the time. So it is<br />

hard enough for someone like me. These are, you know, not a<br />

specialist area to keep up but it sounds pretty impressive.<br />

Edward Mayer: Yes, I mean this, actually studies on commercial<br />

126 GYODER<br />

Gayrimenkul <strong>Zirve</strong>si 10<br />

16-17 Haziran 2010<br />

buildings where they find that office workers who work within a<br />

sustainable building are actually more efficient than people who<br />

work in non sustainable building, non LEED building so to speak.<br />

So that is another incentive when we work with it, because we<br />

also have interior design branch. We were doing interior design,<br />

the goal to create these buildings that are also LEED or LEED<br />

certified interiors that you can actually have a commercial building<br />

that is LEED certified, that is a better quality of life, that creates<br />

better quality of environment for the workforce. So people come<br />

in. They take less sick days because of the VOC's are come out of<br />

the painter or whatever other products that we are using. This is<br />

simple things within all of the LEED guidelines to create that better<br />

quality of life as well as reducing our energy footprint.<br />

Bar›fl Onay: So, Edward I wanna ask you one more thing. I was<br />

just browsing through your website, FXFOWLE and I was just<br />

looking through the people. And I have seen that like 90% of the<br />

people has got a LEED AP.<br />

Edward Mayer: Yes.<br />

Bar›fl Onay: And, so basically, I assume that the amount of work<br />

that you are commissioned, how much of it would you just define<br />

as LEED sustainable or it has to be green? How much of your<br />

clients are asking you to build green?<br />

Edward Mayer: We design all our buildings with the idea of<br />

being LEED certified, however the cost of having it LEED certified<br />

is a question where the client whether wants to carry this certification.<br />

But all of the buildings that we do would need LEED certification.<br />

Because LEED certified isn't merely just building; the building, the<br />

designing the building to be LEED certified is also certain process<br />

which we require from a third party from the design stage through<br />

the construction stage. So that's for a lot of the cost cuts occur not<br />

just because merely you are building up, building them with the<br />

LEED guidelines, but you are certifying it. So this certification process<br />

is another expense that is above and beyond the actual building<br />

cost.<br />

Bar›fl Onay: Exactly. I mean that is a problem here that we face<br />

in Turkey as well, because we are just in the middle of beginning<br />

phase of having a more sustainable construction, let's say, seen here.<br />

So basically everybody, yes, must to go green somehow, but when<br />

you come to certify it, there is no legal setup ready here in Turkey<br />

right now, let's say, a voluntary certification just like LEED. So if you<br />

do want to build green, yes, you can go ahead and do it, but if you<br />

want to certify it, that is another thing. So could you just tell about<br />

what is happening in New York? I mean, how many of the clients<br />

would go for certification, how many of them wouldn't?<br />

Edward Mayer: I would have to say about 60 to 80 percent. I<br />

would say it is roughly more than half. Maybe I wouldn't say a<br />

hundred percent but I would say it is about almost three quarters<br />

of the clients because they understand that by certifying it, you are<br />

then putting a marker on it for other people to recognize. And it<br />

becomes a selling point in terms of that.<br />

Bar›fl Onay: All right. So, now I am gonna move on to Murat<br />

Bey. Murat Bey, he is coming from the ministry that deals with<br />

construction in Turkey, because he is going to talk about a legal<br />

certification that now you need to have for new developments in<br />

Turkey.

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