26.02.2013 Views

Zirve Eki - ISTANBUL REstate

Zirve Eki - ISTANBUL REstate

Zirve Eki - ISTANBUL REstate

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

15 Haziran 2010<br />

And this is an area we are working on that we think will be<br />

one of the most interesting things if we can solve this problem<br />

that is floating around in the energy world today. I am going<br />

to use a very simple example for you to illustrate this point.<br />

Let's look at regular commercial light bulbs, incandescent bulbs<br />

versus fluorescent bulbs. Everybody knows fluorescent bulbs<br />

are good things. Well, the wattage, is a 100 watts in<br />

incandescent, it is 25 watts in a fluorescent bulb. The lumens<br />

which is the amount of output, the light output is the same<br />

for those two light bulbs. The life of the incandescent bulb is<br />

a 1000 hours, for a fluorescent bulb it is 10.000 hours. But<br />

the bulb cost is much cheaper. Its 50 cents for the incandescent<br />

bulb here, 6 dollars and 97 cents for the fluorescent bulb. For<br />

a thousand hours of operation, the cost is 10 dollars for the<br />

incandescent bulb, it is 2.50 for the fluorescent bulb. And then<br />

the energy cost per year assuming you use that light bulb for<br />

six hours a day, is 21 dollars versus 6 dollars. So that is 10<br />

dollars versus 2.50. So the actual savings per year, excuse me,<br />

the cost is, 21.90 versus 5.47. So the point is this: if I switch<br />

from an incandescent bulb to a fluorescent bulb, it is a 254%<br />

return on investment. So, in other words, the cost of paying<br />

more for the fluorescent bulb over the incandescent bulb given<br />

its energy consumption and its life span is a 254% payback.<br />

And 114 day payback in terms of dollars. So this just gives you<br />

an illustration of the longer that I use the light, if I used it 12<br />

hours a day, I get a much shorter payback period and the<br />

return of investment is a lot higher. We all know that, the<br />

longer we use the lights; the more efficient they are going to<br />

be in terms of the savings. But here is the question. I invest<br />

6.47 because I am paying that amount for the fluorescent bulb<br />

and that gets me a savings of 15.43 per year which is the 254<br />

ROI. What would cause that cash float to not happen? That<br />

is the key to this analysis. We are trying to save what is the<br />

volatility of an energy savings cash flow, sounds kind of financy<br />

and it is. But just step through and it is very very simple logic.<br />

What would cause that not to be there? Well, there is really<br />

three things that can happen. The cost of the bulb is wrong.<br />

Gayrimenkul <strong>Zirve</strong>si 10<br />

So maybe it is more expensive or less expensive, don't know,<br />

what happens to the price of light bulbs over time. The second<br />

is maybe the efficiency of the bulb is wrong. The engineers at<br />

Philips and Siemens tell me it's 68% efficient or 90% efficient.<br />

Maybe they are wrong. And then the third is energy cost. And<br />

we know what we think happens long run with energy cost,<br />

don't we? Do they go which way? Do they go up? How many<br />

years do you think energy cost go up? See nobody is awake.<br />

It's a test, how many if you think go down? Ok. So. We think<br />

that they go up. Let's look at some of the numbers here. The<br />

cost of the bulb. So this is what the price of fluorescent light<br />

bulbs have done over the last three years. They have gone from<br />

7 dollars to 6 dollars and 87 cents. So we have seen a decline<br />

in the price of light bulbs. So that would mean that I am going<br />

to get the savings because the light bulb prices don't go up.<br />

They go down. Everybody believe that one? I think so, it sounds<br />

pretty reasonable. What about the efficiency of the bulb? Well,<br />

incandescent bulbs last for a 1000 hours and they put up 17.5<br />

luminescence per watt. CFL's which are fluorescents last 10.000<br />

put up 7. LED's last 60.000 hours and put up 2.92. The point<br />

here is technology has created the situation where light bulbs<br />

are getting more efficient. So that means that is not going to<br />

get in the way either. And then the third thing is simply to say<br />

what about the price of the energy? So this is the cost of<br />

electricity on average in the US. And if you ask me that line<br />

looks like, that yellow line looks like it goes up. Don't have to<br />

be a statistician to understand that one. And then we just draw<br />

that kind of bluish line as a trend. So the long run trend in the<br />

US for electricity prices is going up. So if prices are going up,<br />

what does that mean? My energy savings will get bigger, not<br />

smaller. So looks to me like three of the things I just sourced<br />

to you are going to get fairly certain over time. So let's just<br />

start with what energy is done up through 2010. Let's assume<br />

that energy prices do continue to go up. The green line<br />

represents the savings per year that I would get, by investing<br />

in that new technology of a light bulb. So the question becomes<br />

what could cause that not to be there? The only thing that<br />

GYODER 63

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!