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Practical Mediterraneanism 53<br />

Iberian (and so Mediterranean?) in origin, 19 we could hardly<br />

subsume all <strong>of</strong> the Indian subcontinent under a Mediterranean<br />

rubric unless we were to grant the Moghuls a more sweeping or<br />

durable cultural hegemony than even their own chroniclers<br />

claimed for them, 20 or unless we are to surpass Greek nationalists<br />

in attributing the entire gamut <strong>of</strong> Indian culture to Alexander<br />

<strong>of</strong> Macedon.<br />

What initially seems paradoxical is the consistency with<br />

which the stereotype appears within the area itself. From Morocco<br />

to Turkey, from Thessaloniki to Toulouse, we hear more<br />

or less the same list <strong>of</strong> traits that supposedly characterize Mediterranean<br />

peoples. As an anthropologist, I am less interested in<br />

arguing about the truth or falsehood <strong>of</strong> these characterizations<br />

than in examining the play that local social actors give them in<br />

everyday encounters. 21 Indeed, my complaint is precisely that<br />

anthropologists and others who are shy <strong>of</strong> seeming to embrace<br />

stereotypes have sometimes been dangerously reluctant to<br />

tackle them analytically as an ethnographic phenomenon, as a<br />

speech act that can be tracked across a wide array <strong>of</strong> social<br />

contexts and historical periods, and as both the instrument<br />

and the expression <strong>of</strong> power in a struggle to determine the<br />

global hierarchy <strong>of</strong> value. In an age in which globalization has<br />

become a popular theme <strong>of</strong> conversation and analysis, moreover,<br />

it is precisely this globalization <strong>of</strong> the regional that ought<br />

to command our attention. Who stands to gain from it?<br />

We can best begin by trying to define the stereotype. Honour<br />

and shame form the underlying binary here, at least as far as the<br />

anthropological literature is concerned. 22 In passing, I would<br />

simply remark that I have not so much opposed recognizing the<br />

ideas that have been glossed as ‘honour and shame’ as I have<br />

19<br />

See Paul H. Gelles, ‘Equilibrium and Extraction: Dual Organization in<br />

the Andes’, American Ethnologist 22 (1995), 710–42.<br />

20<br />

This is the move that Carroll Quigley (‘Mexican National Character and<br />

Circum-Mediterranean Personality Structure’, American Anthropologist 75<br />

(1973), 319–22) notoriously did for Mexico, linking such generic stereotypes<br />

very clearly to the equally reductive notion <strong>of</strong> ‘national character’; cf. James<br />

W. Fernandez, ‘Consciousness and Class in Southern Spain’, American Ethnologist<br />

10 (1983), 165–73, for a critique.<br />

21<br />

Herzfeld, Cultural Intimacy 156–64.<br />

22<br />

J. G. Peristiany (ed.), Honour and Shame: The Values <strong>of</strong> Mediterranean<br />

Society (London, 1965).

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